The secret may be the closure. A pre-1945 springcap was fastened tight as a drum (and took some time to remove). The whisky revealed was a triumph, with integrated, confident smoke, butterscotch moving into darker caramel and coffee bean; and all the serenity of great age. White Horse is indeed, a very malty one. Lagavulin has done good things to it. Still, there is that robust blended whisky note, which doesn’t suit so well for me. So not as good as I expected. Fruity notes in a rough and occasionally stingy palate is just not “my cup of tea”. We are talking about too straight forward and robust Seabiscuit here. The new campaign from Sir Edward’s, which is owned by French drinks group La Martiniquaise‐Bardinet, aims to celebrate the Scottish roots of the brand, while highlighting the whisky’s strengths as an authentic, easy‐to-drink and accessible Scotch. The distillation process spread to Scotland and Ireland by the 15th century via Alexandrian Greeks, Medieval Arabs and Latin Europeans. The Scots and the Irish, who already had a well-developed tradition of farming cereal crops, used the technique to distil from a variety of fermented grain mashes to produce a spirit, most closely resembling today's new make spirits. We may sell, license, transfer, assign or in any other way dispose of the Service (including Members) to any third party without any notification to you, e.g. (but without limitation) in connection with any reorganization, restructuring, merger or sale, or other transfer of assets.

An even earlier example of White Horse sense of humour is the advertising post card of 1908 entitled “Scotch Fun in the Olden Times” depicting kilted half-naked highlanders at play with a hint of modest inebriation amongst some of them. Again, totally incorrect politically by today's standards. We give some examples in Whisky Memorabilia of White Horse advertising over the decades, both in print form and promotional merchandise. The pair combined their passion – and some carefully chosen examples from their respective collections – in a tasting of six White Horse bottlings, spanning four decades. In a supremely generous act, they invited 11 friends and whisky acquaintances along to share the results.To maintain the Scotch whisky brand’s success, White Horse will invest in the on‐ and off‐trades, and look to raise consumer awareness in Brazil and Japan. White Horse did particularly well in the United States and we have in Whisky Memorabilia an early photograph of their ambitious street advertising in New York in the 1900’s which clearly paid off. Nothing much more was heard of Malt Mill until a cask was “discovered” in the film “The Angel’s Share” released in 2012. It was, of course, a prop and not the real thing! However, there is a bottle of Malt Mill new make spirit from the last ever distillation on display in the Lagavulin visitor centre. The intact screwcaps of the 1969 and 1979 bottlings were viewed with relief – and the whiskies they contained regained the high ground of bottle number one. Sherried notes of polished wood, dried fruit and spice, all in varying degrees of balance with that unifying White Horse thread of fine, integrated smoke.

Magana says: “There’s a positive momentum behind the standard segment, which grows at pace particularly in Brazil where the brand is a key player, and in Japan, where White Horse is the biggest Scotch brand within the market.” White Horse is a blended whisky, as opposed to the single malt style. White Horse is particularly noted for its use of the Lagavulin. [3] History [ edit ] Without prejudice to the section Liability below, the Service may be temporarily unavailable during maintenance, updates, etc. We shall make reasonable efforts to inform you of any unavailability due to maintenance or updates. Whisky (or whiskey) is produced in various guises all over the world. Japanese Whisky, Irish Whiskey and American Whiskey (including Bourbon) are challenging Scotch Whisky, with of them many winning notable awards and accolades. Meanwhile, whiskies from countries as diverse as India, Canada, Sweden, Wales, Taiwan and England are also becoming increasingly noteworthy in both quality and abundance. According to global brand director, Carlos Magana, White Horse’s growth was due to its “strong reputation” in Brazil, Japan and Russia, which represent 94% of business.

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Given its long history and being a major brand in the times of expansion for the Scotch whisky industry, the company was a vigorous proponent of advertising, not only in the print media, but also in all manner of promotional activities. Lagavulin dates from 1816 and celebrated 200 years of unbroken production in 2016 with the appearance of an 8 years old, a 12 years old and a 25 years old, the latter having already gained scarcity status and now selling at up to three times its price at the time of release. However, there is also an even scarcer option in the form of the 1991 single cask (522 bottles) at 52.5% ABV. This was available only through ballot with the proceeds going entirely to Islay-based charities. Within DCL White Horse became the license holder of both Lagavulin and Glen Elgin distilleries, although operationally they became the responsibility of DCL’s former subsidiary, Scottish Malt Distillers Limited. Diageo dissolved White Horse Distillers Ltd. as a separate company in 2010. Some years earlier DCL had withdrawn White Horse blended whisky from the UK market, as it did with a number of its brands because of parallel trading, particularly in Europe. However, it continues to be a valued second tier export brand and a very highly regarded standard blend and has since re-entered the domestic market. What do we demand from blended Scotch whiskies? Beyond the simple pleasure of drinking them, and putting aside the wrong-headed ‘inferior to malts’ prejudice, probably a defined style, balance and consistency.

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