Toomies love to have fun: It’s at the heart of everything we do. We’re full of little surprises that will delight you and your child because we know memories are formed when laughter is shared! Home to leading brands including Lamaze, Aquadoodle, Britains and Drumond Park Games, all TOMY toys are made to the highest standard and are cleverly designed to develop children’s core skills whilst they play. BBC Studios has agreed a global partnership with TOMY International to grow its licensed toy category with the addition of the multi-award-winning children’s TV property Bluey. TOMY International (www.tomy.com) is the no.1 trusted toy brand in the world with a heritage spanning 98 years, producing innovative, high-quality products that delight all ages whilst encouraging interaction. The company sells their wide range of uniquely fun and engaging products worldwide, including baby and pre-school toys, children's arts and crafts products and games.

From its successful heritage bath toy, Octopals, to the brand’s latest innovation, bestselling role play toy Bubble & Bake Bathtime Kitchen, Toomies keeps enchanting consumers’ bathrooms around the world with their category leading bath toy range. The brand’s unique approach to this category has earned TOMY multiple trade and consumer awards and has brought about successful partnerships with AAA preschool licensors. They're based in convenient locations including supermarkets, newsagents and train stations. Plus they're often open late and on Sundays.A bestselling item from the Toomies family, the Octopals just love bath time. This 10-part playset includes a floating island, eight multi-coloured characters and Mum Tala the Octopus in the middle. Turn her upside down and she doubles as a pouring cup with an exciting shower feature, perfect for water play. Each of the Octopals has a different cheery face that babies will engage with. Dunk any one of them in the bath tub, give the soft pliable material a squeeze and it turns into a water squirter.

SUITABLE FOR BABIES, TODDLER and KIDS - This learning toy suits your baby needs as they grow. There isn't just one way to play - play hide and seek, shape sorting, colour matching and more Items that are not available in store will take 3-5 working days (excluding weekends and bank holidays) to be delivered to your nominated store. Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is produced by multi-Emmy® award-winning Ludo Studio in association with Screen Queensland and Screen Australia. PRESS AND HEAR: The shaking creates cute growling sound this sensory toy awakens your child's attention. This toy supports your baby's responsiveness and provides hours of fun

Fine Motor skills

The animated Blue Heeler pup will feature on a brand-new range of Toomies bath toys, launching with a line based on the popular Sing and Swim format. Swimming Bluey is planned to go on sale in USA, Canada, UK and Australia from Q3 2023, with further EMEA rollout in 2024. PRESS AND LISTEN: This all-round sensory toy these dino eggs will alert your toddlers attention as each colourful dinosaurs make a cute growling sound when shaken. This toy supports your baby's action & reaction skills while providing hours of fun BBC Studios Kids & Family has a global broadcast deal with Disney for Bluey in all territories outside Australia, New Zealand and China, with the third season debuting on Disney+, Disney Channel and Disney Junior and more episodes from season 3 to come in 2023.