Refreshing and invigorating, HUGO MAN is a scent that inspires confidence and demands action, presented in a matte box created from 98% recycled paper with no cello wrapping for a more sustainable approach. HUGO MAN has been reinvented for a new era with an attention-grabbing update to its iconic, flask-shaped bottle, and a bold campaign posing the question: I am HUGO… are you? Starring HUGO global ambassador, musician Liam Payne, the relaunch of HUGO MAN draws on the core brand values of individuality and self-expression.

The combination of notes creates an aromatic, fresh, fruity, smokey, and earthy composition where raw nature gets an edgy, urban attitude. Crisp green apples are in the opening of the composition, announcing the lavender accord in the fragrance's core, while the base provides smokey and earthy under notes accentuated by fir balsam, woodsy notes and pine.From January 2021, under the license of Coty, HUGO BOSS presents the newest fragrance in the famous Hugo line: Hugo Man. As the brand describes: " HUGO MAN fragrance is for men who want to live their life on their own terms. They are true originals, believing that rules are made to be challenged and personal potential should be explored to the max."