Eggs are considered a complete protein source, providing essential amino acids, vitamins and minerals. Eggs also contain healthy fats, such as omega-6 for healthy skin and a glossy coat. Prebiotic fiber feeds the good bacteria in your dog’s stomach and studies show the key to overall health starts in the gut. With our proprietary blend, the good bacteria in your dog’s stomach will be stronger, more diverse, and more effective. This custom formula is tailored to the probiotic strains in our dog foods, meaning your dog gets the maximum benefit for their digestion and overall well-being. You’ll see it in their healthy coat, bright eyes, and best of all their poop! Read more about Firmtastic.

We love dogs so it’s important we feed them the right goodness. We believe in high quality pet food at an affordable price, allowing more pet lovers to provide their dogs with premium nutrition. Our wholesome recipes are carefully designed for every stage of a dogs’ life. Dog Food Nutrient Profiles for All Life Stages, including growth of large size dogs (70 lb. or more as an adult). Turkey meal is the first ingredient in this premium dog food recipe. Some foods contain whole turkey or turkey parts, which naturally contain a fair amount of water. We use turkey meal because most of the water has been removed, making it a concentrated source of protein. This means that there is a greater “protein content” in one pound of turkey meal versus one pound of whole turkey or turkey parts. Turkey is also a good source of iron, zinc, phosphorus, potassium and B vitamins. Lifestagestands for Natural Goodness: no added artificial colours or preservatives. Enriched with added vitamins, minerals, plant extracts and oils derived from natureto;

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Riboflavin Supplement, Pyridoxine Hydrochloride, Biotin, Manganese Proteinate, Vitamin B12 Supplement,

Protein is essential for all body functions, including those of the brain, heart, muscles, skin, skeleton and others. This healthy dog food contains high-quality multi-source proteins.For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product. From our early beginnings, we’ve created products synergistically - paying attention to the way individual ingredients act independently and how they work together. So, it makes sense that Firmtastic fiber blend is designed to perfectly complement our Grain Free All Life Stage Dog Food, and the guaranteed probiotics in it. Lamb is a nutrient-dense, highly digestible protein source. It is also a good source of vitamin B12 and iron which are requiredtohelpkeep nerve and blood cells healthy. Turkey is a lean protein source rich in essential amino acids. It is also low in fat and a good source of essential nutrients such as riboflavin,potassiumand selenium. A dog’s body is designed to create only a certain amount of antioxidants on its own. That is why we cannot over-emphasize the importance of antioxidants. This healthy dog food contains an antioxidant system including guaranteed amounts of vitamins C and E. We’ve even included cranberries and blueberries which are renowned for their antioxidant properties.

We also reward her with the Hollings dried Sprats. So to pep up the fishy goodness with some minimal processed product as the treat. Her coat has really improved since we've had her, and teeth stay clean also (gets to knaw an antler also). While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients. The benefits of essential fatty acids are well known, as omega-3s are some of the most extensively researched, naturally occurring nutritional ingredients in the world. The guaranteed amount of omega-3s in Life’s Abundance dog food helps support healthy skin, shiny coats and overall wellness. Salmon is naturally rich in omega 3 essential fatty acids which have anti-inflammatory properties and provide support for skin and coat condition and joint health.

Probiotics help your dog digest food, make and absorb vitamins and minerals, and develop and maintain a strong immune system. Three of the four probiotic strains in this food are made specifically for dogs and focus on supporting optimal canine health. The amount of health-promoting probiotics in each formula is guaranteed - so you know your dog is getting true benefits in every tasty bite. This dog food also contains flaxseed meal, fish oil and eggs, which are excellent sources of healthy fats. If there’s one thing that unites all pet owners, it’s poop. It’s unavoidable. That’s why we created Firmtastic - to make those daily bathroom breaks easier on your pet’s digestive system, and more tolerable for you. Our proprietary prebiotic and fiber blend provides natural, fiber-rich ingredients to help your pet develop an overall healthier gut, resulting in better health you can see - right down to their poop. The Grain Free range includes a selection of the finest freshly prepared nutritious and highly digestible animal protein sources for all lifestages of your dog. The range has been formulated with sweet potato and potato to be suitable for those with grain intolerance and sensitivity.

Trout is naturally rich in omega 3 essential fatty acids which may help to support skin and coat condition and may help maintain healthy joints.

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Dried Lactobacillus acidophilus Fermentation Product, Dried Bifidobacterium animalis Fermentation Product, Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements. Our care for animals goes beyond our household pets. We therefore take great pride in sustainable and responsible pet food sourcing from farm to bowl.