Eagle-eyed fans may have already caught a glimpse of the cosy jumper, if they managed to spot it in Lidl's Christmas ad recently.

With every Lidl Christmas jumper bought, Lidl will donate part of the proceeds to the NSPCC’s life-changing Childline services.It follows the release of the highly-anticipated Christmas adverts premiered by John Lewis, Disney and Marks & Spencer yesterday (Thursday). It said customers were “clearly feeling generous” over the period as families were able to get together this year, with more than eight million Christmas cards and a million rolls of wrapping paper sold. What's On The best Christmas jumpers from ASDA, Tesco, Home Bargains, Sainsbury's, Morrisons and Lidl Tesco's Christmas jumpers aren't available to buy online. Shoppers will need to head to their local Tesco superstore to get their hands on one. Other designs will include reindeer prints, ‘cheeky’ phrases, more traditional prints and designs for children.

Lidl is throwing their hat into the Christmas jumper ring with a bold offering straight from their 2020 Christmas ad. This year’s must-have item for Lidl shoppers was not the German supermarket’s stollen or glühwein, but its branded Christmas jumper which pushed a sharp rise in sales this festive season.The next clip shows an even more futuristic Christmas dinner, with the same family still enjoying the supermarket's festive fare at ‘Lidl’ prices. The advert also features Lidl's show-stopping Christmas food range that is available in stores, including Deluxe Pigs in Blankets, Crémant de Loire, new for this year Vegan Garland, and a full festive spread with a free-range British turkey. It includes Deluxe Pigs in Blankets, Lidl’s Outstanding-rated Crémant de Loire, new for this year Vegan Garland and a full festive spread with a free-range British turkey. Our favourite jumpers this year come courtesy of Sainsbury's - where you'll find dusky pink styles, sequins, and even a party zebra.

Nothing says Christmas like the inevitable purchasing of festive jumpers that will most likely be worn once and never seen again.

This is a food retailer first at Christmas and we feel Lidl is best placed to take our customers there!

In the next scene, the same family sits at the table for Christmas dinner again - but this time it's set decades into the future. Last but by no means least is Dunnes Stores. The Irish supermarket chain has a number of Christmas-themed jumpers for both men and women. Beginning in present day, the advert focuses on a family celebrating a traditional Christmas feast that showcases Lidl's brilliant new festive food range, before being transported to different decades in the future.

Finally, the other German discount retailer is also getting in on the Christmas jumper craze. So far, it looks like the supermarket chain will only have jumpers for women.