Lego loses trademark ruling in EU". New York Times. 2008-12-12. Archived from the original on 2018-01-03 . Retrieved 2016-02-25.

In 2022, many lines of Mega Construx were rebranded to MEGA with a purple logo. Some products from prior years have been sold with either branding. Montreal's Mega Brands triumphant after Lego loses trademark challenge". Archived from the original on September 19, 2010 . Retrieved December 31, 2011. In 1967, Victor Bertrand and his wife Rita founded the company as Ritvik Holdings (RH). Ritvik is a portmanteau word based on a combination of Rita and Victor. RH began by distributing toys made outside Canada and also facilitated contracts between foreign brands and Canadian manufacturers. [5]Mega Construx micro figures do not follow the iconic Lego modular mini figures: instead their figures allow up to 16 articulation points, i.e. poses and customization. [4]

Mega Brands ponders selling craft business". Toronto Star. Canadian Press. March 5, 2008. Archived from the original on March 3, 2016 . Retrieved February 23, 2016. On November 17, 2005, the Supreme Court of Canada upheld Mega Bloks' right to continue selling the product in Canada. [16] A similar decision was reached by the European Union's Court of First Instance on November 12, 2008, when it upheld an EU trademark agency decision following an objection by Mega Bloks against a trademark awarded to Lego in 1999. [17] Mega Brands Inc. (formerly Mega Bloks Inc. and Ritvik Holdings) is a Canadian children's toy company that is currently a wholly owned subsidiary of Mattel. Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, Board Dudes and Rose Art. The company distributes a wide range of construction toys, puzzles, and craft-based products. Ritvik later became a vertically integrated company as it expanded by adding plastic injection molding operations, design operations, tooling manufacturers, and marketing services. The company had a leading share of the plastic injection molded market by the early 1980s. [5] Mega Bloks builds on its stationery and activity growth strategy with acquisition of The Board Dudes" (Press release). MONTREAL: Mega Bloks Inc. PRNewswire. January 24, 2006. Archived from the original on October 23, 2013 . Retrieved February 23, 2016.

Frequently Asked Questions

The toy market was in a down cycle from 2002 to 2003, with the construction toy segment losing 10 to 15%, but Mega Bloks experienced increased sales. Since 1986, the company had seen a run of 17 years of growth, becoming number two in the construction toy segment behind Lego. [5] a b c d e f g Delean, Paul (March 31, 2012). "From the Archive: Mega Brands rebuilds its foundation". Montreal Gazette. Postmedia Network Inc. Archived from the original on March 4, 2016 . Retrieved February 22, 2016.

Three years later, on February 10, 2017, Mattel announced that it was introducing Mega Construx, [14] a new sub-brand of construction sets designed for children four and up as well as adult collectors. Construx's first license property line was Pokémon, launched in mid-2017. [4] Product types [ edit ] Construction [ edit ] PR Newswire (2017-02-10). "Mattel Rebrands Mega Bloks® and Mega Construx™". Archived from the original on 2017-11-14 . Retrieved 2017-11-13. Horovitz, Bruce (February 28, 2014). "Mattel gets construction toy brand Mega Bloks". USA Today. Archived from the original on March 7, 2014 . Retrieved March 12, 2014. a b c d e f g h i j k l m n o p Mega Bloks Inc. "Vol.61". International Directory of Company Histories. St. James Press. 2004. Archived from the original on October 19, 2015 . Retrieved February 22, 2016. {{ cite book}}: CS1 maint: bot: original URL status unknown ( link) Marowits, Ross (September 22, 2008). "Suit against Mega Brands officers alleges insider trading". Toronto Star. Canadian Press. Archived from the original on March 3, 2016 . Retrieved February 23, 2016.

Company Overview of MEGA Brands America, Inc". Bloomberg Business. Bloomberg. Archived from the original on March 4, 2016 . Retrieved February 23, 2016. Honda Element - Mega Bloks - Purpose (2003) - 0:30 (USA)". adland.tv. 2003-10-27. Archived from the original on 2014-03-04 . Retrieved 2014-03-05.