Deutsch, Claudia H. (2003-03-19). "P.&G. Is Acquiring Wella, German Hair Care Company (Published 2003)". The New York Times. ISSN 0362-4331 . Retrieved 2020-10-23. The new Koleston Perfect Me+ range uses two new breakthrough technologies, currently exclusive to this range. Pure Balance Technology and ME+ work to deliver beautiful, vibrant results whilst reducing damage to the hair and the risk of developing new allergies to hair colour. Koleston Perfect Me+ offers a huge portfolio of shades, with easier mixing and a more precise application, making a better experience for both clients and colourists. In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauer wellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hair dryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. After World War II, the German Democratic Republic dismantled the Wella plant in Apolda as part of the reparations plan enacted by the Soviet Union. The plant in Rothenkirchen was expropriated and renamed VEB Londa, becoming communal state property under the Volkseigener Betrieb. The Ströher family and some members of staff decided to start the business again from scratch on a smaller scale in Hünfeld, Osthessen under the name Ondal GmbH. Production began again in 1946 with the new business being registered as Wella AG in 1950 with the central management of the company located in Darmstadt, Hessen in West Germany. Throughout the 50s and 60s the company followed an aggressive campaign in international markets within developing countries such as Chile, Brazil, the Asian and Pacific territories as well as various parts of Africa. After the reunification of Germany, in February 1990 the Rothenkirchen plant was reintegrated into Wella, forming a joint venture with Londa to produce and market hairdressing products throughout Europe. [5]

Coty Announces Strategic Transformation and Definitive Agreement with KKR on Wella". www.businesswire.com. 2020-06-01 . Retrieved 2020-10-23.

When Should I Use a High Lift Hair Colour?

Wella acquires Briogeo to strengthen sustainable haircare portfolio". The Industry Fashion. 29 April 2022. In 2015, Coty announced that they would be buying 43 beauty brands from P&G for 12.5 Billion [12] and finished the merger in October 2016. [13] Bart Becht, former Coty Chairman and Chief Executive, [14] stated that the company would take over all of P&G's Wella management teams. In between your highlights, add accent lights through the warm base tone with a darker shade of blonde. Every fourth weave should be this accent shade, applied under the recession area for a hint of depth. Step 3: Gloss and Glow JAB chair Bart Becht quits in split with partners". Financial Times. 14 January 2019. Archived from the original on 2022-12-11 . Retrieved 2020-10-23.

AB, DD8, DD11, IV, KW1 KW14, PA21 PA40, PH17, PH26, PH30, PH35, PH37,PH39, PH41, PH49, PH50, KW15, KW16, KW17, ZE, HS, PA20, PA41, PA49, PA60, PA75, PA77, PA78, KA27, KA28, PH42, PH44, IV40In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of Wella's haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. [6] Want blonde hair without the bleach? Enter the Koleston Perfect Special Blondes palette; a collection of high-lift colours that combine lightening and toning powers in a single step. With 11 permanent hair colour hues to choose – from golden to platinum blondes – the palette is perfectly varied, giving you access to a range of natural-looking blonde shades that work on all base hues.

The deal closed on December 1, 2020, establishing the Wella Company as a stand-alone private entity based in Geneva, Switzerland.

Main

Wella founded Making Waves in 2011 – a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania, Cambodia, and Vietnam and has trained over 44,800 people. [9] The company suffered under the National Socialist regime due to the Nazi's economic policy and their restrictions on raw-material supplies, along with wartime conditions. As Freemasons, the Ströher brothers were actively opposed to National Socialism. During the Second World War, the Welle plant in Apolda was used to manufacture ventilation systems and equipment for submarines, no longer producing their permanent wave machines and hair dryers. [5] Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene Features and Benefits 6 In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. In 1981, actress and model Brooke Shields appeared in an advertising campaign for Wella Balsam. Wella also launched For Men, their first ever product line exclusively for men. Subtle blonde transitions with a natural-looking finish. Remember: if your client wants a platinum high lift hair colour shade, their hair would need to be no darker than a medium blonde to begin with.

UK mainland only. Surcharges apply to the following locations The Channel Islands & Isles of ScillyKeep warm hair golden and cool tones shimmery with a mask that elevates radiance and strength. Lighter shades don't reflect the light as easily as brunettes, so a little extra help is sometimes needed. Our favourite for repairing shine and repairing hair is Fusion Intense Repair Mask; a creamy treatment that intensely conditions coloured hair in just five minutes. 3. Keep On Top Of Regrowth Create base lights that set the tonal direction for your blonde creation. These will be scattered all over the head, from root to tip. Vary the size of weaves and microlights, and paint at a diagonal angle. Step 2: Add Accent Lights