NYX Cosmetics Butter Gloss MERENGUE BLG04

£6.25
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NYX Cosmetics Butter Gloss MERENGUE BLG04

NYX Cosmetics Butter Gloss MERENGUE BLG04

RRP: £12.50
Price: £6.25
£6.25 FREE Shipping

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Description

Dastmalchi declined to share campaign investment figures, but said that the budget was reallocated to focus on creating an original song and paying content creators, compared to its first campaign. NYX’s first campaign, #BornToGlow, that took place over five days in Nov. 2019, tied to the brand’s Born to Glow foundation and received over 6.7 billion views. TikTok is increasingly becoming a pillar marketing channel for beauty brands, which only intensifies the competition for consumer eyeballs. E.l.f. nabbed over 5 billion views for its first campaign in Oct. 2019, although its latest unpaid campaign (#elfvanishingact), which began on May 5, has attracted just 16 million views as of May 18. Mineral Oil/Paraffinum Liquidum/Huile Minérale • Polybutene • Diisostearyl Malate • Beeswax/Cera Alba/Cire d’Abeille • Silica Dimethyl Silylate [NANO] • Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline • Polyethylene • Sorbitan Sesquioleate • Paraffin • Barium Sulfate (CI 77120) • Rosin/Colophonium/Colophane • Phenoxyethanol • Fragrance/Parfum. MAY CONTAIN / PEUT CONTENIR (+/-): Titanium Dioxide (CI 77891) • Iron Oxides (CI 77491 • CI 77492 • CI 77499) • Manganese Violet (CI 77742) • Red 6 (CI 15850) • Red 7 (CI 15850) • Red 28 Lake (CI 45410) • Yellow 5 Lake (CI 19140). Peaches And Cream • Peach Cobbler • Cherry Cheesecake • Maple Blondie • Fortune Cookie • Madeleine • Praline • Sugar Cookie & Raspberry Tart- Mineral Oil/Paraffinum Liquidum/Huile Minérale • Polybutene • Diisostearyl Malate • Beeswax/Cera Alba/Cire d’Abeille • Silica Dimethyl Silylate [NANO] • Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline • Polyethylene • Sorbitan Sesquioleate • Paraffin • Phenoxyethanol • Fragrance/Parfum. I19140). TikTok itself is an evolving platform, and there are new content creators and types of entertainment every day,” said Dastmalchi. “We want to strive to connect with our consumers and bring entertainment to life.” NYX was mentioned by its parent company L’Oréal Group in its latest earnings call in February, where Jean-Paul Agon, L’Oréal CEO, said the brand’s equity was in the professional sector, but it was adapting to respond to the no-makeup-makeup consumer trend. Even more popular brands like Kylie Cosmetics have not been immune to makeup’s downturn prior to coronavirus. According to Aug. 2019 Rakuten data, the company’s sales declined 14% between June 2016 and May 2019.

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  • EAN: 764486781913
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