276°
Posted 20 hours ago

Aramis Classic Body Shampoo 150 ml

£9.9£99Clearance
ZTS2023's avatar
Shared by
ZTS2023
Joined in 2023
82
63

About this deal

My personal take on this article is this: We need to make a distinct separation between objective facts and subjective feelings. They are not the same. Some people think they are the same, but they aren't. The whole purpose of Mr Bulliqi's article was to evoke responses and opinions, which means people will clearly at some point, either agree or disagree - and that's perfectly fine. No, I'm not accusing "people's opinions" of being "interference". I'm referring only to one single individual in here - namely you. I'm not throwing shots at people - you are, since you call my personal preference "disrespectful". You think that having a critical opinion on fragrances, and a personal preference are "offensive" and "disrespectful". A likeable scent is likeable and that's all a lot of us fragheads care about. If it makes us feel or envision nice things, we wear it. Scents are pictures we cannot see.

I just find pathetic when I hear people talking about clone houses when it's about a middle eastern house (who probably hire the initial perfumers to make their so called 'clones'), while just 'variations' when it's about an american one. I have nothing against copies, especially when it's an improvement, like Tuscany vs ApH. But unfortunately, Aramis is definitely not vs Cabochard. I think the unfortunate error in Mr Bulliqis thinking, is that fragrance lovers are juvenile "mindless sheep" in their teens and early 20s looking for the trendiest massive commercial successes. Trust me, people can and indeed do their own thinking, despite trends and fashions. The commercial explosion of dessert gourmands, and fresh aquatic shower gel smelling fragrances is only a fad - a temporary thing. Trends and fashions are cyclical. They come and they go and return again. Admittedly I'm more interested in the history of fragrance than the average youngsters that seem to be everyone's target demographic these days, but I'm glad that such influential cornerstones as Aramis are still available to be experienced --- and I wish more of them were still available and affordable. And let us not forget that fashion runs in cycles. Someday the masses will tire of bland aquatics and ridiculously overpriced niche creations, and old-school classics like Aramis may find new audiences. You even quoted me. I didn't use the word "garbage". You did. You have interpreted my sentiments as saying modern perfumery is "garbage". I never stated such a thing. My question: Are you ridiculing the old school fragrances, or the people wearing old school fragrances? Or are you criticizing people for having the right to express an opinion on old and new fragrances? Criticizing fragrances is okay - you can even call old school fragrances "garbage" if you wish, but ridiculing people for wearing them is not acceptable. So, do you wish to elaborate on what you meant with your statement? Were you in fact ridiculing people for favoring old school fragrances over new and modern ones?Haven't trends caused the death of some of our most treasured fragrances because they no longer fit into the company's direction? I thank my God that Cool Water and Joop Homme are still in production and for the most part resemble the original formulations even if some nuances got lost in the reformulations. Anyone genuinely invested in understanding fragrances (even somebody like me who will only ever have a modest collection) is aware of the connections to be made regarding materials and genre but also, crucially, lineage and patterns of influence. The author mentions Antaeus, and indeed It's easy enough to walk up to the Chanel counter and smell Antaeus to see connections between Aramis' classic leather chypre structure and that of fragrances such as not only Antaeus but also Hermès Bel Ami for that matter... Newer offerings such as Tom Ford's Ombre Leather or Gucci Guilty Absolute, while tuned towards club-friendly fruitiness and concept-oriented niche-style intensity, respectively, are still connectible to Aramis for anyone who has spent time educating their nose. It seems bizarre to me to post an article in a space occupied by an avid community of fragrance users and come at them with an argument that closely resembles that of the shopping mall SA who recently tried to steer me away from Eau Sauvage in favour the 'new thing' (in this case, Armani's Stronger With You... I was and remain unconvinced.) Even if the author finds qualities to appreciate in his interpretation of the way Aramis smells, his approach to the question of 'datedness' seems supercilious to me. You can fool the fans but not the players. Why has there been a recent surge for the past 10 years in modern perfumery to draw inspiration from the past and make modern men's fragrances with a "retro vibe" to them, if old school men's perfumery is so "outdated"?

Aramis still fascinates today with its ultra-specific top-note sparkle and high-octane leather base. Whenever I smell it, I think of both Diaghilev (which was based on Mitsouko) and Noir Epices. The former for its sour aldehydic citrus fireworks in the opening, and the latter for its frenetic hot-and-cold, sweet-and-sour “ice burn” effect. Do these facets smell pleasant, pleasing, pleasurable? To many current-day noses, likely not, but they are effective olfactory tools for creating drama and meaning in a scent. Aramis’ bitter powder stings like Santa Maria Novell’s Melograno, whilst its smoky patchouli simmers as in Antaeus. Now regarding relevancy. Sure, it is old school chypre. And those are not modern, probably because a lot of restrictions make them hard to make like they used to so it's all about gourmands and woody florals. But let me tell you something, if this would be some niche brand you could slap 250€ price tag on this one, just make a bit nicer presentation. Everyone would be raving about it like with some Roja perfumes. But because it is Aramis and it's rather cheap it is somehow not cool? You tripping. In todays market this is really original and stands out from the crowd. The iconic brand Aramis was a pioneer in developing men's grooming products, notably Aramis men's aftershave. The brand was launched through Estée Lauder, another icon in the world of cosmetics, and Aramis has continued to be a distinctive and popular aftershave worn by men around the world. The first Aramis men's aftershave Objective facts are things we can observe, measure, quantify, or analyze. Subjective feelings are our judgments and conclusions regarding the facts, namely how we personally "feel" about the facts. It's not a fact that summer is "better" or "worse" than winter or vice versa, or that male or female is "better" or that "up" and "down", "short" and "tall", "hot" or "cold" are better. These are just sentiments and subjective feelings - and that's perfectly fine. If commercial success and longevity are objective ways to determine a fragrance's popularity, Aramis is a massive success story that defies time, trends and fashions.I don't think it's the smell of Aramis that creates so much passion in here. I think that it's the image it carries, the fact to touch at an item that is part of the memory of (a part of) Americans. Indeed, men in the US in the 70's/80's were buying their fragrances at the grocery store, like a shampoo. There were just 3 options at the time for a "made in bro-America": Polo Green, Old Spice and Aramis, hence why these 3 are untouchable for American mens, because they all have a male family members that were wearing these at some point. It doesn't matter if they are just ok, or if they stink: they are now in the US perfumery history, they are icon for many and here we are patriots, and we don't question nor the flag, nor the military, nor Aramis. It is what it is.

The author tries to impose his opinion that the scent is dead in the water and is irredeemable. Just because something is not your style doesn't make it any less significant. No responsibility is taken for the correctness of this information. The listed offers do not constitute legally binding advertising claims of the merchants. Also, regarding the "What you get instead is the pomp, drama, and theatre of olfactory allegory, in which the symbolic man of supreme might and unparalleled competence is represented by austere, almost aggressive component parts that convey harshness, aloofness, vitality, force, standoffishness, almost danger."This is an interesting article that provides food for thought, but I couldn't disagree more with Mr Bulliqi. What's truly dated and tiresome is the endless tirade of people referring to concepts as "dated". Maybe that's the most "dated" thing in existence today. The fact that Aramis is still commercially successful across the globe for 56 years, since 1966, is a testament to its enormous popularity. Aramis has proven to survive all the fragrance industry's trends and fashions, regardless if people like or dislike its scent profile. I couldn't care less if juvenile teenagers or people in their early 20s dislike Aramis. I love it, and I will wear the hell out of it. And I'm not even 40 yet. Yes, I wear Aramis Classic to express my personal taste in fragrances, but also as an act of defiance to the shallow and superficial age we currently live in. Me wearing Aramis is like giving the current trends and fashions of the fragrance industry a metaphorical "middle finger".

What have Nicolai New York Intense (launched in 2014 - a modern fragrance with a retro vibe), Dior Eau Sauvage (from 1966) and Chanel Pour Monsieur edt (from 1955) in common? They are all considered masterpieces by none other than Luca Turin himself. And these are old school fragrances. You brought up the subject of music - not me. So, condemn and criticize only yourself for bringing up the subject. So, naturally occuring aldehydes, myrrh, artemisia, clover, thyme, bergamot, gardenia, patchouli, sage, jasmine, cardamom, orris root, leather, oakmoss, musk, vetiver, sandalwood, amber and coconut are "dated" because a few modern perfumers have decided that this is the case? Could this be the case of narcissism in the perfume industry? And aren't people allowed to say or think that this is "real music"? If people in all earnest think this is "real music" and dislike modern music, aren't they allowed to say it? Shouldn't freedom of opinion and freedom of speech include everyone - you and me included? It's not a "coincidence" that fragrance houses such as Creed, Tom Ford, Houbigant, Acqua di Parma, Roja Parfums (Roja Dove) and Rogue Perfumery (Manuel Cross) are inspired by old school perfumery.feels further than can be from the current commercial trends of dessert gourmand, floral ambers, sweet oceanics, and fruity fougères." Really not a fan of Ellena, btw... the only fragrance I really admire of him being its Bel-Ami Vetiver flanker. But its a flanker, not a fragrance he started from scratch, so... Although the first aftershave created by Aramis continues to be the most popular and the best known in the range, there are many other scents now available. Aramis is a window into the past, and it's exactly why I love it. To me it certainly smells from the past, but it doesn't smell dated like other fragrances that came out after it. Surely reminds me of my childhood sometimes, but I've also created recent memories with it. people find JHL (1982) similar to Cinnabar (1978), both by B.Chant - there's even an article on Frgrantica defining these two as 'twin brothers'

Asda Great Deal

Free UK shipping. 15 day free returns.
Community Updates
*So you can easily identify outgoing links on our site, we've marked them with an "*" symbol. Links on our site are monetised, but this never affects which deals get posted. Find more info in our FAQs and About Us page.
New Comment