East London Liquor Company Vodka 70cl 40% ABV

Product Information

For those who prefer relaxing in traditional surroundings, the Dukes Hotel is a must visit. Its cosy elegance has appealed to generations of London drinkers. James Bond’s creator Ian Fleming was a regular and it is claimed that 007’s vodka martini may have its roots in the bar. Dukes’ martinis are justly famed and so potent that there is a two-drink maximum. After all, it’s better to leave feeling stirred, not shaken. Later in 2018, ELLC launched London’s first rye whisky in more than 100 years. Wolpert’s belief in the power of London rye was so strong that ELLC has trademarked the term. “That’s been an amazing process because actually, we’re not constrained by any specific labelling or production laws about what percentage of ingredients we have to use to call it London rye, so we’re able to be led entirely by taste, not by law.”

For those curious to explore the world of craft spirits, the East London Liquor Company offers a visitor experience that includes tours and tastings. These events provide an immersive dive into the art of distilling, allowing guests to sample the spirits and gain insight into the meticulous process of creating them.Brexit also put added pressure on the company, but Wolpert says ELLC has found “amazing support” in Germany and Austria. Meanwhile, Australia also remains of significant importance to the brand.

Wolpert is realistic about the difficult period that lies ahead. “It’s going to be very tough,” he says. “But the hospitality industry has proven time and time again that one, we’re incredibly resilient and creative, and two, we’ve been operating under incredibly strict health and safety guidelines for decades. This is what we do; we look after people.” Before Wolpert set about spearheading the revival of east London spirits, he had another passion: acting. “I left drama school, and I was a jobbing actor and working in the bar industry. As that progressed over the years I realised I was spending more of my time behind the bar and less time acting,” he recalls. “I started asking myself why no one was championing small independent booze in London, why was it only the big boys who were really able to champion that space?” Inspired by the growing trend of locality, Wolpert took the leap to create his own local produce in east London’s Bow Wharf, where ELLC is situated today. The pre‐mixed options were followed by a line of seltzers in September, “which again have been really well received”, Wolpert notes, “particularly by some of our on‐trade customers who see the value in simpler, quality serves”. The US has shown a strong penchant for hard seltzers and Wolpert is noticing the trend growing closer to home. ELLC elected to drop the ‘hard’ from the name, however, to stay true to its vision of transparency. We talk a lot about this idea of ‘justice being served’ and being able to give great liquid at a great price, and this counterintuitive idea about excellence being something that’s not defined by price,” Wolpert says. “We’re aiming for a real democratising of excellence. We want to be commercially ethical about this; we don’t want to be known as a ‘craft’ brand to justify a high price tag. We all know that making gin is not an expensive pursuit, and therefore if we can pass that on to the customer and give everyone a gold medal‐winning gin, then everyone benefits out of that.”Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. One of an extraordinary 17 bars at The Ned, The Library Bar is the place to go for a private atmosphere in stylish surroundings. Boasting one of the best curated vodka lists in London, the Library Bar’s vodka martinis are worth the trip in themselves. The bar’s Apricot Vesper is a delightful twist on the classic, and the trolley attendants are happy to expertly guide you through the menu.