Concha Y Toro Isla Negra Merlot 2010 75 cl

Product Information

Isla Negra – this is the introductory level to the brand and features a range of 2 white and 3 red dual varietals, and a dry, fruity Merlot Rose. The whites focus on the fresh, zesty Sauvignon, with a lively tangy Sauvignon/Semillon, and a richer, smoother Sauvignon/Chardonnay blend.

One of the Britain’s best-selling wine brands, Isla Negra, will soon have a lower ABV in a bid to remain affordable as alcohol duty rises in the UK, db learnt during an exclusive interview last month. Wine between 11.5% and 14.5% abv will be treated as if it is 12.5% from 1 August, meaning that some 90% of all still wine will suffer at least a 9% duty rise. Meanwhile, from 1 February 2025, wine is due to be taxed according to strength, with wines taxed incrementally by 0.5% abv, between 11.5% and 14.5%. Referring to a change for wine duty that will broadly tax alcohol according to strength, the only way for wine producers to lower their duty exposure is to drop the abv on wines to below 11.5% and that way avoid being taxed at the 12.5% abv rate, which will apply for all wine between 11.5% and 14.5% abv (see table, bottom).

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Ligeras botellas sustentables:Como la fabricación de vidrio requiere una gran cantidad de energía, Isla Negra ha optado por botellas ligeras para sus vinos Seashore y West Bay, a fin de reducir las emisiones de gases de efecto invernadero producidos la fabricación y envío de estos productos.

A través de proyectos como la obtención del estatus CarbonNeutral® delivery y el uso de vidrio ligero y sustentable, tratamos de asegurar que Isla Negra tome las medidas necesarias en la lucha contra el cambio climático.

Product Marketing

The Isla Negra brand of wines is a relative newcomer to the Chilean and the international wine scene, having been launched only in 1995. But its approachable, modern wine styles, and competitive pricing proved very popular, and as a result, Isla Negra is now the 2nd largest Chilean wine brand in the UK. Moderately active - Do light to moderate intensity exercise 3-4 times a week. E.g. going to the gym / swimming / cycling / horse riding / dance classes / playing golf. Daily dog walking (brisk pace, twice a day). Isla Negra produces a fresh, dry, fruity sparkling wine, but the rest of the range are wines named after individual grape varieties, or are blends of two of these varieties. As for how Concha y Toro is bringing down the abv of Isla Negra wines, Doyle told db that the company was using the spinning cone method of de-alcoholisation, which does add a small cost to the production of Isla Negra, but not enough to offset the reduced duty exposure.

While noting that any major changes aren’t possible on a brand like Casillero del Diablo, which “puts quality first,” he said that lowering abv on a “larger scale and lower-alcohol” label like Isla Negra is a route Concha y Toro is prepared to make to prevent a sudden rise in retail prices.

Continuing, he said, “There is pressure to find mitigations, but the concern is that they just aren’t there.