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Young's main brands are Young's Bitter (commonly known as Ordinary) renamed Young's London Original in 2019, a 3.7% abv bitter made with Red Tractor accredited Maris Otter and crystal malt and Fuggle and Golding hops; and Young's Special renamed Young's London Special in 2019, a 4.5% abv version of the Ordinary. They feel that street drinking schools will no longer congregate when these drinks aren't available. Super strength fears This complaint focuses on the particular contradictions arising from the marketing of these products. These drinks are produced in 500ml cans that cannot be resealed and contain four and a half units of alcohol. Typically they are consumed by single individuals…the consumption of a single can takes the individual above the government’s own daily alcohol unit guideline limits of 2-3 units for a woman and 3-4 units for a man. Wholesalers have reported falling sales of superstrength lagers in recent years as a proliferation of non-duty-paid brands floods the market, including foreign imports and UK-produced lager intended for export which is diverted onto the domestic market, according to the FWD.
Kirin Ichiban, a 5% abv pale lager, brewed under licence for the Japanese brewing company Kirin. It is brewed using the unique Ichiban Shibori brewing process, the most expensive in the world. Conclusion of review and brewing merger with Charles Wells Ltd" (PDF). Young & Co.'s Brewery, P.L.C. 23 May 2006 . Retrieved 26 February 2011. FWD chief executive James Bielby said: “The side effect of taking mainstream products out of the market is that it creates an opportunity for the illicit trade.In 2017, Charles Wells sold the brewery and wine business to Marston's Brewery together with the Bombardier, McEwan's and Young's brands. The former Wells Brewery was renamed the Eagle Brewery by Marston's and in 2019 Young's rebranded its Bitter and Special as London Original and London Special respectively. Wells & Young's Brewery was formed in 2006 from a merger of the brewing operations of Charles Wells Ltd and Young's Brewery. Charles Wells initially had a 60% stake and Young's 40%. In 2011, Charles Wells took full control when it bought Young's 40% stake. [1] Wells & Young's is now responsible for brewing, distributing and marketing Charles Wells' and Young & Co's brands at the Eagle Brewery in Bedford. [2] [3] [4]
Storescould lose their alcohol licence if they continue to sell 500ml cans of some high strength lagers after the end of March. Retailer Alert Bulletins (RABs) issued by the Portman Group last month advised retailers not to sell Carlsberg Special Brew 500ml, Skol Super 500ml and Kestrel Super Premium 500ml 9% abv cansafter March 31. Let me first say that, while I fully appreciate quality beer (Baltic porters, English bitters, and lambics are some of my favorite styles), I also appreciate beers that will get me drunk cheaply. I don't like nonsense beers like Bud Lite and whatnot, but I have no problem drinking, for instance, St. Ides. This is that sort of beer.
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The Panel wanted to understand whether there were strongly held cultural assumptions which influenced the way consumers would respond to drinks in cans. In a survey by YouGov [1] of over 2000 adults, 80% of those surveyed believed that a 500ml 9% abv can was designed for the contents to be consumed by one person in one sitting. The data was similar for a 440ml 4% ABV can. The data also showed only 2% of people thought these cans were easy to reseal once opened. The Panel shared this view. Consumers would not share the contents of a can, or reseal it saving it for another drinking occasion, the contents would instead be consumed by one person in one drinking occasion. Bottle conditioned brands are Young's Bitter at 4.5% abv, Young's London Gold, and Young's Special London Ale, a 6.4% abv strong pale ale which was awarded a gold medal for bottle conditioned beer at the 1999 CAMRA Great British Beer Festival, and received a Grand Gold Medal at Monde Selection's World Quality Selections in 2010.
Consumer polling figures are from YouGov Plc. Total sample size was 2,031 adults. Fieldwork was undertaken between 13th – 14th October 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+). Action by company It says, "Tennent's Super is brewed to be enjoyed in moderation. It is the individuals responsibility to monitor the number of units of alcohol that they drink." Kirin Ichiban | Our Lagers | Wells and Young's Brewing Company". Wellsandyoungs.co.uk . Retrieved 17 February 2012.In a bid to move away from 'super strength' and to focus on the brewery's core brands, the Kestrel brand was sold in October 2012 to the company's managing director. [9] Young's beer range Young's [ edit ] Milner, Mark (18 January 2007). "Courage beers to switch breweries after brand sale". The Guardian. London . Retrieved 15 October 2012. Retailers looking to replace banned superstrength lager products need to be cautious about replacing them with duty-evaded replacements, the Federation of Wholesale Distributors has warned. About Wells & Young's – Wells & Young's Brewing Company Limited – www.wellsandyoungs.co.uk". wellsandyoungs.co.uk . Retrieved 13 July 2009. Yes, they are also consumed by people with alcohol dependency problems - that does not necessarily mean that they are irresponsibly marketed".
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