Pronutro Original - 500g

Product Information

The founder shareholder of Future Life will exercise final and determinative power regarding strategic marketing and/or pricing policies for Future Life and its products. Marketed as a breakfast bar, we can assure you the sugar high you may get will have you craving your elevenses sooner than needed.

The merger was contested by Kellogg’s which viewed the transaction as the removal of an effective competitor following the Commission’s recommendation to approve the merger without conditions. According to Kellogg’s, ProNutro and Future Life are in the same market and this merger would lessen the competition in the market by reducing their incentives to compete. On this basis, it assumed that the merger would lead to a combined market share of 50% for Pioneer and Future Life in the ready to eat (RTE) market. However, the Commission concluded that ProNutro and Future Life operated in different markets and, therefore, did not compete with each other. 10 Two of the cereals - Kellogg's Fruit and Fibre and Jordan's Crunchy Oat Granola - scored red for sugar. This sugar comes from sweetened dried fruit added to the cereal, along with added sugar. Some common humectants used in food are honey and glucose syrup both for their water absorption and sweet flavour.”The first 3 ingredients listed are chocolate, glucose syrup and humectants. Humectants are substances that keep things moist. So it’s not as healthy as the brand would like us to think it is. High sugar, high sodium and sitting at 192 calories whilst a 45g Cadbury Dairy Milk bar has 216. Containing oats, sugar and peanut paste this “healthy alternative” has almost as many calories as a Lunch Bar. Vegan-friendly and gluten, wheat and dairy free! Nakd bars also contain no added sugar bar what it found in the fruit. This does add up to a hefty 17.5g of carbs though.

The majority of the bars we have looked at a weight between 45 – 55g so we need to take into account the nutritional value of this breakfast bar which is smaller.You want as little sugar as possible, according to McLeod you should aim for five to ten grams. This equals about one to two teaspoons of sugar. Fibre Weigh your cereal a couple of times to get an idea of the amount you usually consume and then keep a note of this along with other foods you consume on a regular basis. Use this weight against the per 100g values to calculate your intake. Future Life’s members (at the cost of Future Life) shall undertake regular training and/or awareness sessions from and with legal and/or other professionals, in relation to the Competition Act, its impact on Pioneer. 11

The cranberries in this bar are made of cranberries, sugar and vegetable oil and only make up 6% of the bar. O'Brien, D. P. & Salop, S. C. (2000). Competitive effects of partial ownership: Financial interest and corporate control. Antitrust Law Journal, p. 559-614. To make things easier, we have chosen 10 well-known cereals and looked closely at the nutritional value to see how they perform in terms of sugar, fat, and fibre. Breakfast cereals tend to be based on grains - some are wholegrains (such as wheat, bran, oats), and others are refined grains (such as maize and rice). Many also have nuts, seeds and dried fruit added to them.Be aware of portion sizes - consider whether the portion size suggested on the box is the same as the portion size you're consuming. Many people pour a larger bowl and therefore consume more calories and more carbohydrate. This is important if you're counting calories to control weight, or if you carb count to adjust the correct dose of insulin.