The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs

Product Information

Building and maintaining a Continuous Delivery Pipeline (CDP) allows each ART to define, build, validate, and release new functionality to meet their PI objectives. DevOps and the Continuous Delivery Pipeline

Conduct primary and secondary research– Primary data answers specific questions about product-market fit in specific usage contexts. Secondary data reveals macro-level trends across broad cross-sections of the market. Product Management leverages both to inform overall product strategy and specific elements of product design. Develop on Cadence, Release on Demand – ARTs apply cadence and synchronization to help manage the inherent variability of research and development. However, releasing is typically decoupled from the development cadence. ARTs can release a solution, or elements of a solution, at any time, subject to governance and release criteria. In addition to these critical ART roles, the following functions play an essential part in ART success: Team Flow– This represents the state in which Agile Teams deliver a continuous flow of customer value. The SAFe Team and Technical Agility (TTA) competency offers practices for creating effective cross-functional Agile Teams and ARTs. It fosters applying built-in quality practices and collaborating with extended stakeholders to deliver solutions faster.Releasing on demand provides a significant strategic advantage by making value available when customers, the market, and the business need it. In collaboration with stakeholders, Product Management determines when a release should happen, what elements should be released, and who should receive it. Author Allan Kelly, who delivers Agile training courses to major companies, pulls from his experience to help you discover what it takes to be a successful product owner. You will learn how you need to define your role within a team and how you can best incorporate ownership with strategy. With the Agile method, time is the key factor, and after using the lessons from this book you will confidently be able to synthesize features, functionality, and scope against delivery. You will find out how other team members such as the UX designer and business analyst can support and enhance your role as product owner, and how every type of company structure can adapt for optimal agility. Leffingwell, Dean. Scaling Software Agility: Best Practices for Large Enterprises. Addison-Wesley, 2007.

Product Management is responsible for coordinating and bringing new solutions to market while ensuring the ongoing success of existing products. Design Thinking Represent the end user – Through frequent interviews, gemba, and reporting, POs are strongly connected to the needs and experiences of their products’ end users. Objective insights about how end-users interact with solutions and the features they desire most ensure that the vision and roadmap contain real value. Internal customers are part of the enterprise. They receive solutions from one or more development value streams and leverage them in one or more operational value streams. For example, a team of underwriting managers at a bank may be internal customers of a credit scoring solution created by the IT department (Figure 3). As a member of the extended Product Management function, the PO is the team’s primary customer advocate and primary link to business and technology strategy. This enables the team to balance the needs of multiple stakeholders while continuously evolving the Solution. DetailsProduct Management requires a deep understanding of the customer. Customers determine the value of every solution and, thus, are an integral part of the Lean-Agile development process. Each ART builds and maintains (or shares) a Continuous Delivery Pipeline with the assets and technologies needed to deliver solution value as independently as possible. The first three elements of the pipeline work together to support the deployment of small batches of new functionality, which are released to meet market demands. For most enterprises moving to Agile, this is a new–and typically full-time–role for each Agile Team. Each PO represents the needs of customers and the business within a particular Solution domain, typically co-represented by a Product Manager. Together, they ensure that product strategy and implementation remain connected throughout the value stream.

In Lean UX, the designer’s role evolves more toward design facilitation— and taking on a new set of responsibilities. Besides Lean Startup, Lean UX has two other foundations: Design thinking and Agile development. Design thinking helps widen the scope of user experience work beyond mere interfaces and artifacts. It looks at the whole system and applies design tools to broader customer problems, relying heavily on collaboration, iterative approaches, and empathy as its core to problem-solving [2]. Develop on Cadence, Release on Demand Release on Demand is the process of making the value available to the end-user, measuring and learning from the results of the hypotheses, and operating the solutions. Know the stakeholders – Product design and implementation must also reflect the needs of non-customer stakeholders. Business Owners, Lean Portfolio Management, Product Management, System Architects, and fellow POs, for example, rely on the cadence and quality of the team’s output. The PO identifies key stakeholders and balances their needs with those of the customer. Align on outcomes – Product Management ensures that solutions deliver tangible business value. They collaborate directly with Customers, Business Owners, and, when appropriate, Solution Management to understand the market forces, desired economic outcomes, and broader solution vision influencing product strategy. Measure describes the practices to quantify if the newly-released functionality provides the intended value

Cadence and Synchronization

The cookie is set by rlcdn.com. The cookie is used to serve relevant ads to the visitor as well as limit the time the visitor sees an and also measure the effectiveness of the campaign. Books about the product ownership tend to focus on one aspect of the role, such as agile software development, and describe or recommend a specific approach. The role scales with the complexity of the Solution. For some solutions, the Product Management function may be carried out by a single Product Manager. For others, a team of Product Managers may be required. Details