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The result was increased awareness of Budweiser around the globe, as the brand continues to expand into new markets. AC Milan teenager Francesco Camarda becomes Serie A's youngest-ever debutant, Maurizio Sarri's Lazio tactics... The Budweiser Light Up Cups made for great souvenirs, with each depicting the match at which the beer was consumed. More beer was sold at World Cup matches than water, according to preliminary numbers.
Italy reach Euro 2024 in controversial style as Ukraine are denied a late penalty... just days after UEFA chief said it would be a 'disaster' if holders didn't qualifyCristiano Ronaldo sportingly tells referee to OVERTURN decision to award him a penalty in AFC Champions... Roy Keane slams Erik ten Hag for his 'absolute RUBBISH' praise of Bruno Fernandes - after the Man United boss lauds his captain's decision to hand Marcus Rashford penalty duty
TRANSFER GOSSIP COLUMN: Man United are 'ready' to pounce for Bayern Munich star, West Ham eye up Dominic Solanke and league rivals prepare to battle it out for Ajax striker Swedish trail runner Emilia Brangefalt, 21, dies by suicide after being diagnosed with 'extremely high heart rate' which stopped training Lionesses Leah Williamson, Mary Earps and Chloe Kelly join Gary Lineker and an array of sporting luminaries at GQ Men of the Year AwardsLast-minute Movember? Mason Mount sports a new-look moustache as he arrives at Man United's training ground ahead of Everton clash It couldn't have happened to a more lovely person!': Tyson Fury sends a message to 'brother' Tom Aspinall after he won the UFC heavyweight title Erling Haaland hails Cristiano Ronaldo's 'incredible' goalscoring and admits he used to 'always watch' the superstar to help him improve as a kid
No matter what your favourite beer is, we have the perfect glassware to suit. From traditional pint glasses to elegant stemware, we have a wide range of beer glassware to choose from. Whether you’re looking for a classic pint glass to enjoy your favourite lager or ale, or something a little more special for a truly unique drinking experience, we have the perfect glass for you. A sort of practice run for the World Cup, the Confederations Cup was the deadline for Anheuser-Busch to have a working design of the Light Up Cups done for FIFA to see. The company put together two versions for the tournament: the type that lit up for each goal and the type that reacted to crowd noise. FIFA decision makers immediately fell in love with the latter, as the cups illuminated with the ebbs and flow of the beautiful game. EXCLUSIVE: Ill, thin and broken, ex-England footballer Kieron Dyer, 44, was dying with a rare liver disease just 11 weeks ago. Now, he speaks for the first time after a 'miracle' transplant gave him a second shot at life Ensuring the 70+ versions of the Light Up Cups made it to the correct venue in time was a logistical feat and full-time job leading up the tournament. (Photo: Keenan Thompson)Manchester United 'make enquiry' about RB Leipzig striker Timo Werner... as Erik ten Hag eyes Chelsea flop... Gary Lineker, Alan Shearer and Micah Richards debate their England starting XI for Euro 2024 with the trio disagreeing on THREE positions As an example of the success that focusing on soccer has had for Budweiser, the brand recently surpassed Foster’s as Great Britain’s second-biggest beer brand behind Stella Artois, meaning Anheuser-Busch now owns Britain’s two biggest beer brands. And much of the success of the most recent campaign is thanks to GITEC, a group that makes me wish I had an engineering degree so I could join them.
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