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Jamie Cullen, designer at Analogue said: “When we set out to refresh the Milliways brand there were two key things we looked to achieve: simplifying the brand logo into something iconic and instantly recognisable and streamlining the visual aesthetic to create a more coherent brand story.” In the UK only 10-20% of chewing gum is disposed of responsibly, according to council data.Approximately 374 billion pieces of gum are made each year globally, leading to 100,000 metric tons of chewing gum being disposed of annually. It said much of the chewing gum available in the market hadn’t changed in decades, adding that none of the offerings provided shoppers with “a healthy or natural choice”. Milliways said these ingredients made the gum biodegradable and healthier to consume than traditional gum.
Unhappy with what was on offer, Raviv looked for a solution to curb the ongoing plastic-based gum pollution. Enter Milliways. Unfortunately, we can’t solve the entire plastic problem just yet – but we’re starting with one piece of gum at a time.” Making plastic-free gum the norm Milliways gum VS typical gumFounded and launched in 2021, Raviv’s motivations behind creating Milliways was to offer a product that was plastic-free, plant-based and health-friendly but still “unique and delicious”– and maintaining the same taste characteristics as conventional chewing gum. Ultimately though, Raviv sees Milliways recent successes as a significant moment for plastic-free brands in general, as they continue to grow in both prominence and market share. We spent a lot of time researching the best ingredients and recipes, and ultimately created the delicious plant-powered recipe that we use in our products today,” he explains. In just over two and a half years, we have become the UK’s leading plastic-free gum company. This success reflects the demand for innovative products like ours, attracting opportunistic businesses to the space.”
Huge thanks to all my sponsors for the upcoming foundation expedition of the Ocean Warrior Project to gather scientific data on the current state of the oceans in the arctic.And I also owe a huge debt of gratitude to expedition leader Jim McNeill, Explorer and Sam McNeill and the whole team at Warrior Citizen Science for placing their trust in me to fly the Ocean Warrior flag. They are doing incredible, brave and inspirational work. Having an opportunity to get into well-located and accessible stores like Sainsbury’s just gets our brand out there and gets the message out there too,” Raviv said. Milliways, launched in London in January 2021 by 29-year-old entrepreneur, Tom Raviv, is a plastic-free alternative that “doesn’t compromise on taste or texture”. The gum is 100% biodegradable and sugar-free, using only plant-based ingredients in its range, which currently comprises four flavours: Bubblemint, Peppermint, Mighty Mint and Watermelon.
Securing this funding round with such a high calibre of investors is testament to the incredible opportunity that lies ahead as we aim to make Milliways a household name to everyone, everywhere, every day for all the right reasons,” said Raviv. Biodegradable, plant-based alternatives to conventional chewing gum should be subject to zero-rated VAT. This would reduce prices and encourage consumers to buy more sustainable products. Frequent meetings help us align with our suppliers, push R&D boundaries, and maintain a high-quality supply chain,” he says. We’re at a monumental moment in the sector where brands like ours have a voice and a real opportunity to scale effectively. I truly believe we’re just getting started.”Milliways CEO and founder, Tom Raviv, said: “It was important for us to build on the existing brand identity we’ve established whilst pushing the brand and designs to the next level to make Milliways recognisable to everyone, everywhere.
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