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This inclusive brand has over 25 different kinds of mascara, and many come in original, waterproof formulas, and a variety of shades – perfect for any mascara lover. But which one is best for you? We have rounded up the top 15 CoverGirl mascaras, as well as the history of the company and top facts of why you should choose CoverGirl. You’ll be so glad you went with Covergirl for your next mascara! In this article: If you find a formula of mascara that works for you, there almost always is a waterproof twin sister. So just choose your favorite formula, then seek out its waterproof version. Discover the Best Waterproof Mascara for Long Lasting Lash Volume. It’s no wonder that the brand has built such a great reputation and has become a popular choice amongst makeup enthusiasts and professional makeup artists alike. However, with the number of different formulas out there, it can be tough to know which one is right for you. We turned to celebrity makeup artist Keita Moore to get his expert take on why we can trust Maybelline’s products and which formulas are the best of the best.
The brand has been using spokespeople since the early 1960s. Jennifer O’Neill was the first CoverGirl spokesmodel at the age of fifteen. Since then, many celebrities like Queen Latifah, gymnast Shawn Johnson, and more have represented CoverGirl. For best results, hold mascara brush against lashes and repeatedly extend from root to tip until desired volume and length are achieved. The similarities have not gone unnoticed and questions have been asked about whether it amounts to creative theft by Coty-owned Kylie Cosmetics. Formulas aside, Moore also considers Maybelline’s brushes worthy of praise. “They’re so amazing because they help the products get deep down to the root of the lashes,” he says. Getting deep down into the roots will not only help to create more eye-popping effects but will also keep the lashes separated and prevent clumping.Mascara is used to help enhance eyelashes for a brighter-looking appearance and eye-popping results. Whether you’re looking for natural volume mascara or something more dramatic, it’s important to find the formula to get exactly what you want! Let Maybelline New York help take the guesswork out of which mascara to use, and take our quizto discover your perfect mascara match! If you’re looking for voluminous mascara, we recommend the best non-clumping mascarato deliver 9x times the volume in just one coat! Volum' Express The Colossal Washable Mascara is the best mascara for thin lashes because it is collagen-infused to help plump and volumize them! Discover more of Maybelline New York’s best mascara for volume here! This was the perfect opportunity to create something original and exciting for their debut at Asos. I think this shows that taking a literal interpretation of something that goes viral doesn’t always work.” Simply put, Maybelline’s mascaras are tried and true and you can rely on their formulas to get the job done. “Maybelline mascaras are classic, and their formulas stand the test of time, which is why I trust them,” says Moore. “I’ve been using them my entire career. If you love it, don’t let it go—and if it’s not broken, don’t try and fix it!”
Waterproof mascara is formulated to cling to lashes and withstand water and the elements, so it should only be removed with a proper eye makeup remover. Water alone won't cut it, and soap will strip and dry out lashes in the removal process (while also less effective than an eye makeup remover.) We recommend gentle micellar water that removes makeup and cleanses and refreshes skin!
You say lift; we say falsies! Lift, falsies—lift, falsies! The Falsies Lash Lift Mascara is a lifting mascara that mimics wearing false eyelashes! It was crowned Best Lengthening Mascara of 2020 by Allure Best of Beauty! People go crazy for this triple-threat formula's ability to deliver lots of length, volume, and an eye-opening "lift" to lashes without getting too heavy-handed or weighing down lashes. For maximum length and volume from your mascara, celebrity makeup artist Jaleesa Jaikaran suggests a six step process, which starts with choosing the right formula for you and ends with some finishing touches. She recommends an "up-out-in" method that involves moving the wand in motions that coordinate with different areas of your eyes. When you sleep with your mascara on, you're at risk for smudgy, dried-out eyelashes, at the least, so always remove mascara before you go to sleep. If you sleep with anything on your eyelashes, we recommend using our Lash Sensational Boosting Eyelash Serum to help fortify and condition lashes for a shinier, glossier, and softer look. Mascara is one of the most common cosmetic pieces found in makeup bags, and CoverGirl is one of the best and most widely known cosmetic brands in the industry. It is no surprise that CoverGirl mascara is one of the best in the industry, aside from being one of the most affordable.
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