12che Minifig Custom Weapons Set, Army Weapons Accessories for Mini Figures Soldiers SWAT Police Team, Compatible with Lego

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Lego has its presence in more than 130 countries all over the world and runs 570 branded stores globally. Brand equity E-commerce is a key component of the company, a third of the company’s products are sold online. Given the pandemic times have called for less physical interaction, e-commerce has become the next frontier for increased sales. Lego earned 27% more in sales revenues in the past year out of E-commerce. Global Presence Lego’s patents that support a huge chunk of its productions expired in the late 1980s. With the expiration of the patent, many companies took advantage of the expiry to imitate Lego’s products. Unfortunately, Lego has been unsuccessful in stopping these imitations. These imitations are much cheaper than the original creations by Lego therefore many would prefer imitations if they offer the same value. This has compromised the company’s market share and sales. A weaker Video game list

With the internet becoming ubiquitous, more and more children no longer find pleasure in traditional games but are more thrilled by online games. This exodus from traditional games threatens the existence of Lego. Stiff Competition The toy world is experiencing stiff competition and everyone is struggling to be at the top. Lego needs to up its game in innovation, marketing, and personalization of its products to ensure the brand remains afloat Conclusion The major raw material for the manufacture of Lego’s products is plastic. The raw material for the manufacture of plastics is crude oil, this reliance has Lego opposed by environmental groups Limitations

With the advent of COVID 19, there have been more restrictions for physical interactions. This has hugely slowed down traffic to more than 570 retail stores. This has impacted negatively the revenues of the brand. Environmental concerns

Now let’s go through the detail of Lego’s SWOT analysis below which includes strengths, weaknesses, opportunities, and threats. Lego’s Strengths Creativity; multiple combination LEGO SWAT is an enforcement team that is deployed to search for narcotics, warrants, and also operate in case of crowd control and terrorism. This special division was first created in 1964 in Philadelphia to fight against the rise of bank robberies. In fact, the result was so good that LEGO SWAT teams were adopted by all other US police departments around the country, starting with the Los Angeles police.

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Game controller organizer– If you have a lot of remote controls or gaming consoles or tend to get them jumbled, you can create some controller/remote organizers. Lego runs franchises with companies like Harry Potter, Star Wars, Marvel, DC Comics, Lord of the Rings, and recently, Lego initiated a franchise with F.R.I.E.N.D.S, a move that helped Lego incorporate the pop culture into its products line and with this diversification the company became even more profitable. E-commerce Imitating companies not only imitate Lego’s products but also ride on Lego’s branding. For instance, such companies would promote their toys on the premise that ‘they are compatible with Lego’. This move significantly undercuts Lego’s revenues and profits. Shift to online gaming Apart from creating Lego Swat Team Sets , you can use Lego Swat Minifigures pieces for a wide range of purposes. Some include: