Joined in 2023 
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Just under 40% of businesses are already using short-form video to promote their product or service. If you wait much longer, you may fall behind. So, get creating! Promote your regular channel
Tap Select audience “ Yes, it’s made for kids" or " No, it’s not made for kids" to choose your audience. Learn more about made for kids. Shorts aren’t a full-blown video and work best if the content isn’t just one continuous sequence. Instead, play around with different cuts and edits to help keep your viewers engaged. Think about replays Made a mistake? Tap the reverse arrow next to the record button to undo Step 3: Edit and upload your ShortStay ahead of the social media game with Hootsuite. Schedule posts, analyze results, build your audience, and grow your business. Sign up today for free.
Non-original Shorts, such as unedited clips from others' movies or TV shows, reuploading other creators' content from YouTube or other platform, or compilations with no original content addedYouTube’s global head of music, Lyor Cohen, said: “We are humbled to be partnering with them [BTS] on the ‘Permission to Dance’ challenge on YouTube Shorts, helping to spread happiness and build lasting connections amongst their fans on YouTube across the globe.” In certain circumstances, when a Short features third-party content or remixed content, the views allocated to the Short will be divided between the uploader and any third-party rightsholders (owners of other content used in a Short) for the purposes of calculating the Creator Pool and revenue share to monetizing creators. The following policies describe how this will occur. We may update these policies and will inform you of any changes. YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”.
In 2021, the world-famous K-pop group BTS (not to be confused with the acronym for behind-the-scenes!) partnered with YouTube to announce the Permission to Dance Challenge and invited audiences across the world to record and share a 15-second version of their recent hit song. From the date you accept the Shorts Monetization Module, views of any Short on your channel will be considered for Shorts ad revenue sharing. Views of Shorts uploaded after February 1, 2023 will also automatically be considered for Shorts ad revenue sharing – during upload you will no longer need to turn on monetization for your Shorts like you do for long-form videos. Shorts views accrued prior to accepting the Shorts Monetization Module are not eligible for Shorts ad revenue sharing. To promote products from other brands in your content, your channel must meet these minimum requirements: After uploading your Short, you can see its monetization status in the Content section of YouTube Studio. Shorts with views being considered for Shorts ad revenue sharing will show a green or yellow monetization icon. Learn more about the different icons in our Monetization icon guide.And short-form video is no stranger to YouTube. The channel’s first ever upload was only 18 seconds long. Revenue associated with any ads shown upon opening the Shorts Feed before a Short is viewed (e.g. the YouTube Shorts Masthead).
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