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Peter Rahal adds: "With my experience, I'm going to help these amazing founders with all the problems that emerge with the company building process." We're extremely fortunate and honoured to be supported by amazing US entrepreneurs, including Doug Bouton from Halo Top and Peter Rahal who sold RXBar to Kellogg's - they both have incredible experience building and operating brands in Europe too. In the near future, Crispy Fantasy will also enter other European nations, including Germany, and we're so excited to ultimately build a global presence for our hassle-free, junk-free, and incredibly delicious product,” FoodNavigator was told. In Crispy Fantasy’s other more recent flavors, Honey and Cinnamon, the nutrition profiles are a bit different; in fact, you get as much as 13% more protein, around double the fat, and 122 to 126 calories instead of 109. Obviously, it comes down to taste for functional foods, and Crispy Fantasy’s cereal does sound good, featuring a traditional hoop shape, and it does have some sugar which should help it deliver a great taste. We see the biggest growth opportunity for junk-free breakfast cereals [here]. The UK market is immense thanks to a big cereal/oatmeal eating habit. Over the past few years, we've also noticed the UK becoming way more receptive to new food trends than other European countries because the country is indeed a melting pot of different cultures,” we were told. Rodrik and Nahoum didn’t disclose the amount raised, but said the significant funding will help them ramp up new product development, roll out across retail, and hire new employees, in addition to enhancing online shopping experience. However, it could be a prolonged task for Crispy Fantasy to land in the U.S. due to market saturation and intensified competition.
Attention has been paid to the nutritional detail of product formulations. Each box of Crispy Fantasy provides four times more protein and 50% less sugar per serving than the ‘leading’ cereals on the market, the group claims. Crispy Fantasy, co-founded by Raphaël Nahoum (left) and Andrea Rodrik (right), is the first hassle-free breakfast cereal brand in Europe. (PRNewsfoto/Crispy Fantasy)
Mr. Rodrik and Nahoum comment: "At Crispy Fantasy, we are creating a brand new category, in which taste meets health, making cereal the way it should be — delicious, fun, and loaded with nutritional benefits that help you stay energized and productive. We also feel tremendously fortunate to partner with Doug and Peter, two of America's most profound food entrepreneurs, leveraging their vast network and resources to bring our exciting products and best-in-class experience possible to market." Bouton, who described Crispy Fantasy as the “Halo Top of cereal,” noted how the cereal startup will be leveraging their distribution platform — currently sold in more than 30 countries — to eventually build a global presence. Rahal also said in a statement: “With my experience, I'm going to help these amazing founders with all the problems that emerge with the company building process.” Strategic Market Expansion
Crispy Fantasy, co-founded by entrepreneurs Andrea Rodrik and Raphaël Nahoum, is made with a short list of wholesome and natural ingredients, including unsweetened cacao powder, soy and pea protein, as well as avocado oil. Each cheerful, bright-colored box provides four times more protein and at least 50% less sugar than leading cereals on the market.Co-founded by Andrea Rodrik and Raphael Nahoum, the brand prides itself on its ‘short list’ of ‘wholesome and natural ingredients’. These include agave syrup, unsweetened cocoa powder, soy and pea protein and avocado oil.
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