East End Lijjat Papad Plain 200 g (Pack of 20)

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In addition to being recognized as a leader in women’s empowerment, Lijjat was praised for its brand development strategy through a “Brand Equity Award” (2005), presented by the Progress, Harmony and Development Chamber of Commerce and Industry, an etablished business consultancy based in New Delhi, India. Brand Equity Award' by the former President of India, Dr A.P.J. Abdul Kalam at Vigyan Bhavan, New Delhi.

organization – The Beginning". Lijjat. Archived from the original on 27 September 2007 . Retrieved 4 February 2006. In 1959, seven Gujarati women living in the Girgaum locality of Mumbai came together and took over a loss-making papad venture. These seven women were: On 21st April 2012 'Outstanding Service Organisation Award-2012' was conferred on Smt. Swati R. Paradkart, President of Shri Mahila Griha Udyog Lijjat Papad by, by National Institution for Quality and Reliability (NIQR), Chennai. The Award was presented by His Excellency the Governor of Tamil Nadu, Dr. K. Rosaiah. Lijjat member-sisters also tried to start a co-operative bank, but the effort was not very successful. [38] Contribution to social service [ edit ] Apart from its consumers, the brand has left an everlasting mark as a proud swadeshi company that has empowered thousands of lives. This papad brand has successfully managed to be a silent yet integral part of everyone’s life in more ways than one.Lijjat was started by seven Gujarati women from Mumbai. The women lived in Lohana Niwas, a group of five buildings in Girgaum. They wanted to start a venture to create a sustainable livelihood using the only skill they had i.e. cooking. The seven women were Jaswantiben Jamnadas Popat, Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia, Banuben. N. Tanna, Laguben Amritlal Gokani, Jayaben V. Vithalani, and Diwaliben Lukka. [5] [6] Along with salt, we need some red chili powder and chaat masala. Adjust the measure to taste. Don’t hesitate to add sweet chutneys or spicy chutneys. Make sure you add them just before serving; if not, the papad becomes soft and soggy. Outstanding Service Organization Award-2012' was awarded to Smt. Swati R. Paradkart, President of Shri Mahila Griha Udyog Lijjat Papad by the National Institution for Quality and Reliability (NIQR), Chennai The extraordinary taste of Rajasthan cuisine is papad curry or papad ki sabji. Here we are soaking the papads in gravy and making an excellent curry. It tastes superb with Jeera(cumin) rice Lijjat' provides scholarships to the children of the sister members who pass out in 10th and 12th standard examinations every year so as to enable the Lady Members to encourage their children for education.

of India’s population was below the poverty line, and earning capacity of families was not enough to afford a decent standard of living. This is what you call “Collective Ownership”, where every employee owns a small part of the company, such that the profits and losses are shared by every single person in the organization. So regardless of your age, caste, religion or hierarchy, you would still own a part of the business.The client would shoot down the idea. He was totally apprehensive of the idea saying, " Kya bakwaas! Do rabbits eat Papad?" In 2002, Lijjat had a turnover of Rs 3 billion and exports worth Rs. 100 million. It employed 42,000 people in 62 divisions all over the country.(2002) [6] The 62nd branch became operational at Jammu and Kashmir in 2002, enrolling over 150 members. [11] On 1st March 2014 'Lijjat' was conferred the National Award as 'Best Village Industries Institution for 2012-13' which was received by the President, Smt. Swati R. Paradkar at Vigyan Bhavan, New Delhi by the hands of Hon'ble MSME Minister Shri K.H. Muniyappa & Hon'ble Chairman of KVIC Shri Devendrakumar Desai.

Sisters at the organization, moreover, not only ensure personal hygiene when preparing food products; they also make sure that all work surfaces are kept to established standards of cleanliness. As part of its quality assurance, Lijjat has maintained tried and tested traditional manufacturing and production methods based on handmade goods. Lijjat’s success story is all set to play out in a movie directed by Ashutosh Gowarikar. Karram Kurram is named after the brand’s iconic 1990s jingle, which featured their one-time mascot, a pink puppet bunny. But as Swati Paradkar, the co-operative’s president knows, it’s not the bottomline that’s the highlight, it’s the long-running operation itself. “It gives women the flexibility to carry out their household chores and look after their children while also working and earning,” says Paradkar. When I was a child, I was convinced that Lijjat is the only kind of papad available on this planet. It wasn't a brand name for me but something synonymous with the delicacy of papad itself. The question wouldn't be, "Ma, did you buy papad?" instead, it would be, "Ma, did you buy Lijjat papad?" And I'm sure that might be the case for many people who grew up in India or have Indian roots. Lijjat Patrika, the in-house magazine, is published and circulated for a nominal rate to those interested in the activities of Lijjat. It is published in many languages Hindi, English, Marathi, Gujarati. It has emerged as a strong mode of communication for information related to significant events and initiatives at Lijjat, in addition to presenting articles on women. [11]Seema Sharma and Kanta Sharma. Encyclopaedia of Indian Women. Vol. VII: Women Employment. New Delhi, Anmol, 2005, 11 vols., cxliii, 4476 p., ISBN 81-261-2292-7

The question is, what is so special about this Papad company? And how has it lasted for more than 62 years? Also, how did these 7 women manage to build a business empire out of just 80 rupees in capital? The Economic Times Awards for Corporate Excellence". The Economic Times. Archived from the original on 17 February 2007 . Retrieved 4 February 2007.

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The brand I’m talking about is none other than Shree Mahila Gruha Udhoy Lijjat Papad — a pappadam manufacturing company, a household name in India. Ladies and gentlemen, that is how the idea of Lijjat Papad was born; with just 80 rupees of capital that was given to them by a social worker. Likewise, the venture has consciously stayed away from brand launches, social media presence and extravagant celebrations. Their only focus is that consumers and bens are satisfied at the end of the day.