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Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Since Real Crisps were founded in the "real" Welsh valleys it wasn't long before an array of home-grown, artisan-inspired, hand-fried, organic rivals arrived on the shelves: Tyrrells, Burt's, Piper's and the rest. Walkers jumped in, too, with Sensations. John Mudd, the brains behind Real Crisps, created a brand that started life in the Welsh valleys but expanded into nearly every trendy coffee bar and pub between Cardiff, London, and Edinburgh. I had 16% of something great – previously I had 100% of nothing," shrugged John. If he’s brutally honest with himself he wishes the business he built from scratch was never sold. With the money sorted John needed a name for his burgeoning crisp company. Sat at the kitchen table he threw words around until he suddenly thought of his two daughters – Rebecca and Rachel – and rearranged the letters to come up with Real. It was perfect, he realised almost immediately – he’d unwittingly created a “latch-lifter” for his sales pitches, he said with a mischievous grin. any relevant surrounding circumstances (such as the nature and status of our relationship with you).

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Reason why necessary to perform a contract: we may need to share information with our service providers to enable us to perform our obligations under that contract or to take the steps you have requested before we enter into a contract with you. Disclosure and use of your information for legal reasons

In the first five years turnover increased five-fold. John had originally set out to sell 500 boxes of crisps a week, which he knew would make him good money. When the business was sold 50,000 boxes were leaving the factory every single week. only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible; Use of profiling: we use profiling to understand our users better through web and marketing analytics, provide targeted advertising and deliver a personalised user experience. This section sets out how long we retain your information. We have set out specific retention periods where possible. Where that has not been possible, we have set out the criteria we use to determine the retention period. Retention periods

Just for a while the Welshman who built an empire from crisps had a taste of what it was like to live the high life. Sensitive personal information:we do not collect what is commonly referred to as ‘sensitive personal information’. Where we possess appropriate information about you on file, we will attempt to verify your identity using that information.