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63 About this deal
Despite a tough presentation, the pair persuaded one of the Dragons, Deborah Meaden, to pledge a 45% stake in the business - an offer they had few qualms in accepting. As the interrogation continues Deborah Meaden steps in. She thinks they've made mistakes but she doesn't understand the barrage they're getting from her fellow Dragons. Theo Paphitis is also disappointed at their suspect statistics and he finds it absurd that they haven't even managed to speak to anyone in the buying departments of the stores they've approached.
a href="https://www.thefreelibrary.com/Den+entrepreneur+has+proved+she%27s+a+Surviva+and+will+tell+her+success...-a0238718888 Ms Valentine described the grilling as “the most terrifying experience” of her life that left her on the verge of tears. Mr Lewis added: “We decided to develop a product that could warm someone up in an emergency but that would also enable the wearer to move around and perform other tasks, like riding a bike or pitching a tent. Clearly the two are not going to risk arguing any further and they readily accept her offer. The deal done in the Den:Peter Jones, meanwhile, is more than suprised at their other statistics. Alex and Letitia gave the size of their target market at 38 million. That's over 65% of the UK population. In return, the dragon has taken a 45% stake in the business after the pair were subjected to a gruelling 90-minute grilling from Ms Meaden and the four other dragons – with Theo Paphitis and Duncan Bannatyne describing their pitch as the “worst they had ever heard.” Alex mentions that they're in talks with a leading retailer and that if they can introudce more products and have a line they can get into stores. Our markets: We welcome anyone from any sector as a customer. If you are looking for an innovative way to increase brand awareness, are an avid outdoor enthusiast or an organisation helping in the care, safety and wellbeing of others, SURVIVA will embrace your challenges and work with you to fulfil your goals. Our products are designed to satisfy the most demanding customers in some of the most challenging conditions imaginable. Our products are, never the less, relevant for everyone, whether you keep one in your car glove box in case of break down or are rowing across the Atlantic, our products can help to protect you.
THE Dragons’ Den is notorious for melting the will of even the most confident of potential slayers, and the Swansea duo were no different. The pair had previously received support from Venture Wales, having signed on to the Graduate Start-Up Support Programme funded by the Assembly Government, and also from The Prince’s Trust Enterprise Programme, support which they said was “invaluable”. Deborah, however, seems to be fighting with herself. Certainly their business has problems but there is the germ of a good idea here. Demand for the Surviva Jak has also grown with an estimated 20,000 units predicted to sell by the end of this year and the company is in advanced discussions with “top ten” outdoor retailers in the UK and international distributors to sell the product globally.
Flavourly
We were both excited and terrified before we went on and it was a very tough experience to go through. I was very upset because Theo and Duncan in particular were very harsh with their comments – they were so mean to us. Deborah actually stepped in and said that they were taking it too far,” Ms Valentine said. Theo and James have heard enough and go out. Peter, is disappointed. The product is good but Alex and Letitia haven't sold it well - whether to retailers or in the Den. He too is out.
The product is already available at outdoors and camping equipment retailers across the UK and online at survivawear.com. If you had told me then that we would have built a company based on the idea I wouldn’t have believed you. People kept telling us we should go on Dragons’ Den, so we thought why not give it a go?” The Prince’s Trust helped the pair with a low-interest loan as well as advising the duo during the start-up phase of the company. “We are so thankful for all the help and advice we have received from The Trust. The assistance we had got the ball rolling,” said Ms Valentine. Ms Valentine said: “Deborah’s input has been excellent. She is very much hands on and when she made her offer for 45% of the company she said that she needed the extra 10% so she could take more of a hands-on approach – she’s going to be very much involved. APA style: Den entrepreneur has proved she's a Surviva and will tell her success story to budding business brains.. (n.d.) >The Free Library. (2014). Retrieved Nov 28 2023 from https://www.thefreelibrary.com/Den+entrepreneur+has+proved+she%27s+a+Surviva+and+will+tell+her+success...-a0238718888
Deborah’s Investments
A BUSINESS pair from Swansea have secured a much sought-after investment from the Dragons’ Den for a potentially life-saving invention. You are clearly passionate about your product but you are completely dysfunctional when it comes to understanding how to launch a business. They are a lot like they appear on the television, very much as I expected, but that didn’t make it any easier. I spent much of the pitch trying not to cry – I had got so upset that I felt like I was going to burst into tears all the way through. Most of the time I was keeping my mouth shut just to keep it together. With camera crews and the studio audience, there's actually about 50 people in there, all listening to your presentation.
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