Morrisons Naturally Wonky Potatoes, 2.5kg

Product Information

Heat up your cream or milk prior to adding it to your sieved mash so that it will combine more easily. Before heading into store, I tried to think of substantial and - reasonably - healthy meals that I could make with as few ingredients as possible. All figures were subject to quality assurance to ensure accuracy and consistency of results. Data manipulation and summaries were performed using Python pandas 2.0 [ 34]. Significance testing (T-test, ANOVA, Chi-Squared) was conducted with Python Scipy 1.10 [ 35]. March 2023 survey methodology

Place the potatoes in a large pan of cold water with just enough water to cover them. Add a good pinch of salt and bring them to the boil. Simmer for 5-6 minutes until the potatoes are cooked This is particularly important in those areas where people are struggling the most - and so supermarkets need to prioritise the stores that they have in high priority places, ensuring that they offer an adequate and healthy range of essential budget lines that meet the needs of the local community. The Priority Places for Food Index provides a tool to help them identify these areas where people are likely to be most in need. In November, Which? launched its Affordable Food for All campaign, calling for supermarkets to do more to support people who are struggling to access affordable food. This included a call on supermarkets to provide a basic range of essential budget lines to support healthy, everyday choices, available across all stores, but particularly in high priority places, where people are most likely to need support to maintain a healthy diet and avoid hunger. To conduct this study, Which? worked with the specialist agency Mystery Shoppers to audit the availability of a range of budget items designed to support a healthy diet across the four largest supermarkets using a traditional business model in the UK: Asda, Morrisons, Sainsbury's and Tesco. Which? is now calling on supermarket bosses to ensure budget ranges that support a healthy diet are available in convenience stores, especially in areas where people are struggling the most. They must also make it easier for all customers to work out which items offer the best value for money by making sure their pricing is clear and easily comparable. ”These local areas tend to be concentrated; we found 95 Westminster constituencies where at least half of local areas in the constituency are in the bottom quintile of the Priority Places for Food Index, and 16 constituencies where at least three quarters of local areas are priority places, illustrated in Figure 3 [ 8]. Most people in the UK will have a potato masher – that decades-old utensil that you can never find in the drawer. However, here’s where things get juicy: I don't think that masher is doing your potatoes justice. Carefully tip 1/2 the potatoes into one tray and the remainder into the other. Allow them to sit flat in the oil. Season well with salt. Source: Which? analysed data provided by Mystery Shoppers. Data was collected 21 February - 24 March 2023. Sample size = 260 visits to 88 stores around the UK (excluding small stores) [ 29].

When it comes to achieving that perfect mash though, people rely on loads of different methods – each household has their own way of doing it.

Naturally Wonky, Naturally Wonderful

We would like to thank the work of everyone at Mystery Shoppers, including the fieldworkers, without whom this study would not have been possible. Store selection criteria

Source: Office for National Statistics. Annual CPIH inflation rate, food and non-alcoholic beverages. Consumers are adapting their habits to meet the challenge of rising prices, including by switching supermarkets, buying cheaper items and looking for special offers. But for those already struggling to make ends meet, there has been little respite from rising prices. In February 2023, one in six (15%) people reported skipping meals. I was also relying on the fact that most people would already have basic seasoning such as salt and pepper - and some type of cooking oil - already in their cupboards. Section 3 presents our recommendations to supermarkets for how they can better support their customers through the worst food inflation in 45 years.This report presents a rigorous audit of the extent to which Asda, Morrisons, Sainsbury's and Tesco are offering basic budget line essentials across their stores, including in high priority places - places we have identified as where people are most likely to struggle to access affordable food. Using mystery shoppers, we explored the availability of a basket of around 29 essential budget range items in 123 stores across the UK. Previous Which? research found that people using convenience stores could be spending hundreds of pounds a year more than buying in a supermarket or online. However, in small Morrisons, Sainsbury’s and Tesco stores we found a very different story, with budget line items very rarely available, even in the places where people are most likely to be struggling to access affordable food [ 17].

Source: Which? analysed data provided by Mystery Shoppers. Data was collected 21 February - 24 March 2023. Sample size = 260 visits to 88 stores around the UK (excluding small stores). Waxy potatoes are a no-no, meaning anything like a Charlotte , Ratte, Desiree or Jersey Royal is strictly ruled out. They are more likely to hold their shape, so when you start to break down the cell walls of the potato through boiling and mashing, they give you more of a wallpaper paste than a perfectly fluffy mash. Supermarkets, as the place where most people do most of their grocery shopping, are on the frontline of this crisis. Which?’s Affordable Food for All campaign has called on supermarkets to step up and do more to support people through the current crisis - and target support particularly to those who are struggling the most. As part of this work, The Food Foundation has produced a new short film about the Cost of living Crisis entitled ‘ They Know We Are Here ’ (Produced by The Food Foundation and Spark Films and shot on location in Birmingham and Solihull in March 2023)

Lunch ideas:

And it goes without saying that pretty much all of these meals would be greatly improved with a sprinkle of cheese or some kind of condiment - but sadly my budget didn't allow for that!