What You See Is What You Get: My Autobiography

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Inc., Seagate Technology. "Seagate Settles Dispute With Amstrad" . Retrieved 20 October 2016. {{ cite web}}: |last= has generic name ( help) Sugar has been accused of having an "outdated" attitude towards women. [100] Regarding the 1970s UK law which states that it is discriminatory and hence illegal for women to be asked at interview whether they plan to have children, [101] Sugar is quoted as saying "These laws are counter-productive for women, that's the bottom line. You're not allowed to ask, so it's easy – just don't employ them. It will get harder to get a job as a woman." [102] Tweets Amstrad dumps e-m@iler phone". VNUnet. 10 June 2007. Archived from the original on 16 June 2007 . Retrieved 10 June 2007.

In September 2020, it was announced that Sugar will be the new CEO on The Celebrity Apprentice Australia on Australia's Nine Network, replacing former CEO Mark Bouris. [38] [39] Young Apprentice The development of English heraldry (Society of Antiquaries of Newcastle upon Tyne Lecture)". Newcastle University . Retrieved 4 February 2021. Lord Sugar loses tribunal counter-claim against Apprentice winner". The Independent. 26 September 2013. Archived from the original on 26 February 2018. BBC One – The Apprentice – Lord Sugar". BBC. Archived from the original on 9 August 2007 . Retrieved 31 January 2020. Honorary Graduate Sir Alan Sugar". Brunel University. Archived from the original on 10 May 2007 . Retrieved 24 April 2007.Before the 2016 London mayoral election, Sugar said that he is popular politically, [64] and repeatedly urged the public to not vote for Sadiq Khan. [65] [66] Khan won. [67] Wollaston, Sam (25 March 2009). "Sam Wollaston meets Sir Alan Sugar, star of The Apprentice". The Guardian . Retrieved 10 January 2015. His time spent as Chairman of Tottenham Hotspurs, which is covered in the latter half of the book, makes for disturbing reading - with continuous litigation and court course after another. Whilst I'm sure there are two sides to the story, I did feel some sympathy for the way he was treated by the British Press.

Gilligan, r=Andrew (27 February 2009). "Sir Alan Sugar is asked to run for Mayor". The Evening Standard. UK. Archived from the original on 2 March 2009 . Retrieved 26 March 2009. Bennett, Isabel (31 March 2018). "Lord Sugar deletes Corbyn-Hitler tweet after McDonnell appeal". The Guardian . Retrieved 31 March 2018.This book was as good an insight into the thinking behind Alan Sugars business decisions as any reader is likely to find. It is also a comprehensive account of his rise to become one of the most revered businessmen in the UK today, from his childhood in the East End of London, to his award of a peerage in 2010.

Leigh Holmwood (24 February 2009). "Alan Sugar sues Sun over terror splash". The Guardian. UK. Archived from the original on 27 February 2009 . Retrieved 26 March 2009.

Sugar is unusual among celebrity memoirists in that he's a clever man who has done a lot with his life, and the tale of his rise from nothing, and nowhere is genuinely revealing' Private Eye It suffers slightly from being very long. Also, certain events and stages in Sugar's life obviously affected him emotionally to a degree whereby he feels he has to dedicate large sections of the book to them. Specifically, I would refer to his long and arduous fight against Spurs to highlight this point. I personally felt that the length of time spent describing his ordeal was too long, although he clearly wants to get a number of points across in doing this. A fun read with business lessons weaved throughout. I don't think I agree with some of his political views, and he has a bit of an ego, but what person doesn't? His money only magnified what he was already as a person...as it would magnify anyone of us... Sugar is unusual among celebrity memoirists in that he's a clever man who has done a lot with his life, and the tale of his rise from nothing, and nowhere is genuinely revealing