Colgate Smile for Good Whitening Toothpaste, 75ml

Product Information

In terms of whitening, there’s a marked difference after a week or so of using twice daily, although some customers report an increase of sensitivity, too. The other possible downside is the underwhelming flavour – it’s not as minty as other toothpastes and doesn’t make your breath as fresh as a result. But, when you consider how much waste is generated by normal toothpaste tubes, this is a fantastic environmentally friendly alternative.

After five years in the making, Colgate is openly sharing its tube technology with interested companies and competitors with an aim to encourage all toothpaste tubes to become recyclable. It’s a pretty pricey option – certainly the most expensive we’ve included here – but Strong Polished often seems to be on offer at various stores and online.Colgate has long been a staple in many bathrooms, and although it has a wide range of whitening toothpastes available, we’re particularly keen on the triple action of the Max White. It contains three active minerals, which help to polish, protect and strengthen, including potassium nitrate to desensitise tooth nerves and cleaning crystals that remove surface stains.

The ingredients contained within the paste are 99.7% natural and purposefully selected to make the paste optimal for everyday protection. There are currently two variants – Smile for Good Protection and Smile for Good Whitening, with baking soda known for its whitening properties. Furthermore, the product is SLS Free and has been certified by the Vegan Society, the FSC, and EcoCert, meaning the formula is responsibly made and most of the components are derived from natural sources.

Give yourself something to smile about with our pick of the best teeth whitening toothpastes

Furthermore, the formula is responsibly made[4] and is Sodium Lauryl Sulfate (SLS)-free, vegan, gluten-free, and sugar-free. There is a great deal of confusion surrounding the ingredients that make up toothpaste and the purpose each serves. With nearly three quarters (74%) of consumers more [1] and more invested in the impact that products have both on the planet and their health, Colgate's Smile for Good Toothpaste sets a new precedent by explaining the purpose of each ingredient in simple language so consumers can make an informed decision.

Noel Wallace, Chief Executive Officer and President of Colgate-Palmolivecommented: " Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste. If we can standardise recyclable tubes among all companies, we all win. We want all toothpaste tubes -- and eventually all kinds of tubes -- to meet the same third-party recycling standards that we've achieved. We can align on these common standards for tubes and still compete with what's inside them."

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Almost two thirds of people are not aware that you cannot recycle toothpaste tubes [1]. Most of today's toothpaste tubes are made from sheets of plastic laminate – usually a combination of different plastics – sandwiched around a thin layer of aluminium. The mix of materials makes it impossible to recycle through conventional methods. Smile for Good changes this, using High Density Polyethylene (HDPE), the plastic used to make milk jugs and other plastic bottles that is already widely recycled. We commit to be open and transparent to empower you to make an informed decision. This formula is responsibly made and the ingredients provide an optimal everyday protection. We believe this is everything you need and nothing you don't. But with so many toothpastes on offer, how do you distinguish between them all? Some are intended for protecting those with sensitive teeth, while others can provide the illusion of instantly whiter teeth – great for a one-off occasion, but the result won’t necessarily last too long. To help you choose, we’ve rounded up the best whitening toothpastes on the market, along with a short guide about what they can do for you.