Jatt Life Vodka

Product Information

Expanding beyond vodka, Jatt Life has ventured into the world of Irish whiskey, a spirit known for its smoothness and triple distillation. The brand's Irish whiskey aligns with its mission to offer refined and premium spirits, likely characterised by a balanced flavour profile and a gentle warmth on the palate. Baz said: “We said when we set Jatt Life up that we wanted to do things differently as well as bigger and better than anyone else, and we’ve got huge ambitions to create a brand that will eventually earn unicorn startup status.

It’s a huge undertaking and we’ve made an incredible start, but bringing Chris and Tom on board is a game-changer for Jatt Life, because of their expertise and experience is unrivalled when it comes to turning brands like ours into world-leaders.” Fifteen months on, Jatt Life’s five-time distilled French grain vodka is now available in a range of three varieties, while it also sells its own blended Irish whiskey and a pink gin called Jatti Gin.Founded by Wolverhampton husband-and-wife entrepreneurs Baz and Sunny Kooner, it supplies four different flavoured vodkas and is now based in a 15,000 sq ft premises in Kingswinford, from where it will bring all of its operations, including distilling, under one roof from January next year.

Jatt Life, which was only set up in March last year, has already sold more than 200,000 bottles of its vodka across the UK and in Australia, Canada and New Zealand. The couple say they are excited about the tie-in with the Birmingham-born rapper, whose hits include So High with Fredo, to help it increase its market share through promotion on his social media channels. I will never let my girls hear any of that. I don’t want them to believe that they’re the inferior sex because they’re not, they’re absolutely equal. All the negative comments I have ever heard are from women, not because women don’t support each other but because of that conditioning.Sunny Kooner with her sisters and mum - Aman, Kiran, Bal (mum), Sunny and Simmy (Image: Copy Media) Jatt Life are the only suppliers who operate a return and reuse scheme and that was a big reason why I agreed to work with them. We have always supported charities and anything that helps to reduce wastage and helps the environment is always welcome.” MOBO-winning Birmingham rapper MIST has been signed up as an online influencer for Jatt Life, which has just won a gold and silver medal in the Spirits Business Masters 2021.

People make these comments without even realising it. It doesn’t come from a bad place, just years of conditioning. My mum did everything for my dad; I can remember growing up, one of four sisters, and when a male cousin came into the room we were told to get up, to make him a drink… Boys didn’t have to cook or clean, but why? Jatt Life markets itself as a high-end aspirational brand and began its rapid rise during 2020 by embarking on a social media campaign featuring supercars, glamorous locations and a host of celebrity influencers, including stars from The Only Way Is Essex and Ibiza Weekender – and has since featured on Sky TV and in Vogue magazine to name a few. Baz and Sunny Kooner, owners of Jatt Life, based in Kingswinford, described the accolades as the perfect reward for their hard work and ambition and a huge first step towards establishing themselves as a major brand in the drinks industry. Ellis is the former commercial director for Pernod Ricard UK, whose brands include Jameson and Chivas whiskies, Beefeater gin and Martell cognac, and during his 16-year career at the firm he drove it to its highest-ever market share in the off and on trade channels. I knew life would be amazing when I had four girls, I just wasn’t ready for the comments I was going to get. I had to build myself up for that - and I’m ready for anyone now.I tell them they are beautiful every single day, and just want to instil everything in them to be good human beings. And this is not just a job for mothers who have got girls, it’s a job for women who have sons as well, and that they realise neither is above the other. A panel of expert tasters gathered at a hotel in London to judge the vodka masters and their comments for Jatt Life’s vodka noted that it had a “a clean, neutral nose,” adding: “The palate has a delicious sweetness, with a little peppery spice and a fresh finish. MIST is seen as an excellent fit for the brand thanks to his lifestyle which showcases the brand’s high-life image. At the same time we’re very grateful that he has chosen to support the JL Foundation through our return and reuse scheme. This is something that Sunny and I have been looking to launch for some time now, because we feel that it’s the right thing to do. Sunny says her heart 'overflows' with love for her daughters (Image: Copy Media) Read More Related Articles