Vicco Vajradanti Toothpaste 100Gm Ayurvedic For Gum And Teeth (Pack Of 2)

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The firm opted to use television to reach potential customers. Only Doordarshan was available on television during those days. Gajanan Pendharkar used a distinctive manner of presenting its company. He spoke with the producers of the TV show "Yeh jo Zindagi hai," which led to Vicco's commercial being aired during the show's broadcast. Freshen Breath: The refreshing Dalchini flavour leaves your mouth feeling fresh and clean, ensuring long-lasting fresh breath. Experience a burst of freshness with every use. Read also: BE Saal Baad | “Liril transformed my life completely,” says former Liril girl, Karen Lunel Hishey Oberoi went on to produce several ad films which were featured across cinema and television screens. In 1973, jingles, ‘Vicco Turmeric ayurvedic cream, Tvacha ki raksha karey antiseptic cream’, and ‘Vajradanti Vajradanti, Vicco Vajradanti. Vicco Powder, Vicco Cream. Ayurvedic jaleebootiyon se bana sampoorn swadeshi’were launched. It was purely a jingle-based concept. “My uncle, Gajanan Pendharkar said that, before the jingle, a commentary would be aired on the presence of natural ingredients in the product and its beauty benefits. That part was written by Vinod Sharma,” said Pendharkar.

In the meantime, the firm's advertisement for Vicco Turmeric WSO Skin Cream focused on the medicinal benefits of turmeric for skincare, while the exclusion of the pricey component of sandalwood oil made it economical perhaps to the general public. There was no guarantee that it could survive in the market since it was chemical-free and was made just from turmeric and other medicinal herbs. People were concerned that the cream's yellow tint would turn their faces yellow. The present study was an in-vivo, three parallel groups and randomized clinical trial that evaluated the comparative efficacy of three different herbal toothpastes on salivary parameters i.e., ALP and ACP. From the results, it can be seen that there was reduction in salivary ALP and ACP levels after using each toothpaste. Vicco Vajradanti Toothpaste and Dant Kanti Dental Cream performed better than Himalaya Complete Care toothpaste. No clinically significant adverse reactions of the tested herbal toothpastes, were reported or observed, during the entire study period. Keshav and his sons practised door-to-door sales because they had no other way to promote their products. Vicco teeth cleaning powder, derived from 18 different medicinal herbs, gained popularity over time, and the Pendharkar family decided to establish their business.The present study employed only second and third year BDS students based on the availability during the actual study period and keeping in mind the future study compliance. The present study incorporated only herbal toothpaste because of increased public interest in the usage of alternative health care, including use of natural or herbal health care products. According to the World Health Organization (WHO), up to 80% of the population in developing countries uses plants and its products as traditional medicine for primary health care. In the developed countries, 25% of the medical drugs are based on herbs and their derivatives [ 12]. Ease of availability, least side effects compared to conventional chemical toothpastes and low cost make the herbal preparations as the key player of all available therapies, especially in rural areas [ 13]. Available scientific literature shows that herbal toothpastes are as effective as conventional toothpastes [ 14, 15]; but there is a dearth of scientific literature showing comparative efficacy of one herbal toothpaste over the other. Hence, only herbal toothpastes have been selected for the present study to assess the efficacy of one over another.

When the Excise Department denied the ruling and initiated a lawsuit, the situation became even worse. They took the case to the high court, but the high court too ruled in support of Vicco stating that since it was herbal medicine, no tax could be levied. However, in that period, a tax and central excise reform were introduced, and this new central excise tariff act 1985 was adopted in 1986, and once it was enacted, a second trial was started, this time by central excise on Vicco, and that case lasted several years. Pendharkar said, “Right from day one, Vicco Turmeric was an ayurvedic cream. Its additional benefit was that it is an antiseptic cream which has been mentioned in the jingle. Initially, the challenge was to promote ‘haldi’ (turmeric). We knew that, unless people understood the value of turmeric as an essential ingredient in our product, they wouldn't understand the value of Vicco Turmeric.” He added, “In terms of Vicco Turmeric, what we tried to show was, its usage on the face adds glow and keeps the skin clear and fresh.” Bakul, Manjishtha, Patang, Kabab-Chini, Babhul, Khair, Jeshthamadh, Jambhul, Bor, Amla, Harda, Behada, Vajradanti, Anantmul, Akkalkadha, Dalchini, Lavang, Acrod, Maifal, Ajwain Natural Products: This ayurvedic toothpaste draws from centuries-old wisdom and traditional practices that prioritise natural ingredients and holistic health. Made with a blend of 18 Ayurvedic herbs, this toothpaste provides natural oral care without any artificial ingredients or chemicals.

INDIA’S LARGEST HEALTHCARE PLATFORM

Healthy Teeth and Gentle Whitening: The powerful combination of medicinal herbs in this toothpaste helps promote healthy white teeth. This toothpaste also helps prevent the formation of plaque, reducing the risk of cavities and tooth decay. Aside from promoting a healthy, bright complexion, the commercials also showed ways it could be utilized as a medication to treat cuts and bruises, acne, and burns. Initially, customers weren’t too keen on using it daily. “When they would see a yellow cream, they would be like, ‘Baap re! We will turn yellow too!’ That’s when we would give them a demo.” The ads claimed that the lotion is good for the skin and elegance, highlighting the therapeutic benefits of turmeric as found in Ayurveda. Vicco Turmeric Skin Cream was marketed as a blend of turmeric's antibacterial qualities and sandalwood oil's calming and refreshing effects. This the advertisement that was aired on Doordarshan in 1984 and featured actor Sangeeta Bijlani. This was played before the airing of the sitcom show ' Yeh Jo Hai Zindagi'.)

While fluoride in dental products may help to protect our teeth, there are many who would rather avoid it as t oo much fluoride can have a negative impact on our health.Therefore, you might prefer to limit your exposure, especially if you use other fluoride-containing products already.Is Vicco's product Ayurvedic or cosmetic? That was the question at the inception of this judicial dispute. To respond, Vicco explicitly stated in the jingle, " Vicco turmeric, Not cosmetic; Vicco turmeric ayurvedic cream." Although it is a classic jingle, it was created with the most basic line anyone could imagine. That is why, over time, even the most basic things can become iconic. So try to keep it simple. Vicco – Business expansion and Product Diversification Another reason for reduction in these salivary enzyme levels following use of herbal toothpaste may be inhibition of plaque bacteria. Plaque bacteria secrete ALP and ACP [ 18, 22]. Activity of anti-bacterial ingredients present in herbal toothpaste resulted in inhibition of plaque bacteria and ultimately reduction in levels of acid and alkaline phosphatase in saliva.