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By reusing the bottles, Cif hopes to reduce the amount of trigger sprays being disposed of, which are problematic to recycle as many companies aren't equipped to deal with them. No. ecorefill should only be used with the relevant kitchen or bathroom bottle as it has been specially designed for each bottle. The bottle also includes the relevant ingredient information, instructions and careline details. News about our Dezeen Awards China programme, including entry deadlines and announcements. Plus occasional updates. The projects that we’ve seen grow the fastest have been those where we have been able to communicate a very clear value proposition to consumers.
Even consumers who are predisposed to more sustainable choices may not fully understand the environmental and economic advantages that come with refilling. Sent every Tuesday and containing a selection of the most important news highlights. Plus occasional updates on Dezeen’s services and breaking news. Dezeen Daily We selectively use some key ingredients that are not naturally derived (e.g. Power & Shine Bathroom). However, we have a team of scientific experts at Unilever’s Safety and Environmental Assurance Centre (SEAC) who play a key role in ensuring that our products are safe and environmentally sustainable. All prices quoted are Recommended Retail Prices. Retailers are free at all times to set their own retail prices. Unilever UK’s new Five Point Plastic Plan – Get Plastic Wise #GetPlasticWiseChanging how we make, distribute, use and dispose of everyday products is one of the biggest environmental challenges the world is currently facing. It’s also an issue where consumption habits are just as important as business models. The need for an absolute reduction in plastic use is abundantly clear. A report by The Pew Charitable Trusts and SYSTEMIQ – Breaking the Plastic Wave – found that ocean-bound plastic is set to triple by 2040 unless radical action is taken. Communicating the benefits of refilling to shoppers who are used to conventional purchasing options presents a challenge, but it’s absolutely vital. Gemma Cleland, Vice President, Homecare, Unilever UK & Ireland, said: “The launch of Cif ecorefills is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes. Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us. We think there’s no better place to start than in the home. By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single use plastic.” With our broad portfolio, we’re well placed to trial a range of refill–reuse models across various product categories and formats, including personal care, beauty, laundry, home, hygiene and food. Since 2018, we have launched over 50 pilots.
The ecorefill’s space-saving design also comes with a smaller price tag, retailing less than the price of Cif spray bottles. It is currently available at Sainsbury’s across the UK. Almost a fifth of shoppers wanted a sealed product option (18%) and to be able to return empty bottles to store (16%). A quarter (25%) would be interested in a loyalty or reward scheme 3No, as long as you don't use it neat. Simply follow the instructions by diluting up to the water mark on the spray bottle and you won't damage surfaces. Shoppers buy one spray bottle containing a Cif household cleaning product, which they can then refill with the concentrate. While triggers are technically recyclable, many recycling companies aren’t geared up to deal with them. Plus, they are designed to last approximately 15 times – about five years, on average – but instead, generally get disposed of after just one use. The expanded trials are in seven stores across the country, including Glasgow, York, Rugby, Milton Keynes and Leeds. Unilever is working with retail partner, Co-op, to test refills amongst convenience shoppers, in addition to customers at larger Asda supermarkets, and will be announcing plans for more stores and trials later in the year. Our most popular newsletter, formerly known as Dezeen Weekly. Sent every Thursday and featuring a selection of the best reader comments and most talked-about stories. Plus occasional updates on Dezeen’s services and breaking news. Dezeen Agenda
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