Robinsons Refresh'd Spring Water, Raspberry & Apple, 500ml

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Phil Sanders, out-of-home commercial director at brand owner Britvic, said: “As restrictions ease over the coming months, it will be crucial for retailers to offer their customers soft drinks in on-the-go formats that they instantly recognise in the chiller. The Robinsons partnership with Wimbledon, one of the most quintessentially British relationships in history, was born in 1935 when Robinsons’ original Lemon Barley Water was first served at Wimbledon to refresh players during breaks. Since then, Robinsons has sponsored The Championships annually.

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Case in point: Subway’s new ad campaign is encouraging consumers to drop the McDonalds burger for a supposedly healthier subway sandwich. Each winner will receive 1x #SoberNotSorry hamper containing a range of Britvic soft drinks. No cash equivalent.

The ad features Gillian Jacobs and was directed by Ghostbusters director Paul Feig. At first sight, the ad seemed destined for greatness. From its beginnings as a one flavour brand, Robinsons now has six ranges in its portfolio, having launched Robinsons Fruit Creations earlier this year and Robinsons Refresh’d in 2017, which was named as the No.1 soft drinks NPD launch of 2017. A good way to #fail at advertising is to guarantee one thing and deliver another. That is exactly what happened with Vodafone’s advertisement featuring Martin Freeman.

Robinsons gets ready for Wimbledon with new on-pack promo Robinsons gets ready for Wimbledon with new on-pack promo

It is not uncommon for brands to miss the mark regarding their advertising and the brand image they wish to portray, but it is generally seen as moronic to claim support for feminist causes then launch a pink beer line called Pink IPA: Beer for Girls. The ad is thirty seconds of a celebrity telling the audience to “just do you” and if “doing you” includes drinking a diet coke then… “that’s ok.” Everyone has, by now, at least heard the environmental argument against the use of plastic straws. In case you haven’t you can find it here.Thankfully, there's plenty of new, interesting additions to the soft drinks aisle in the supermarket to see you through Dry January and beyond. Available in two flavours – Raspberry & Apple and new Peach & Mango, the range will sport a brand-new look and unite the portfolio under its well-known brand name, helping retailers capitalise on the summer on-the-go opportunity.

Robinsons Refresh’d – Going Up The Country – TV Advert Songs Robinsons Refresh’d – Going Up The Country – TV Advert Songs

The ad depicts a space-walking astronaut being guided to the safety of a space station by the calming voice of Martin Freeman, only to have the space station blink away revealing the ad to be a video game in which Freeman and the astronaut are merely gamers. The lesson: All the directing and acting talent can’t fix lazy writing. Avoid advertisements riddled with cliche spewing celebrities. BrewDog Beer for Girls Branding #FailRobinsons Refresh’d has relaunched to Robinsons Ready to Drink, boasting two flavours, Raspberry & Apple and Peach & Mango, to help retailers capitalise on the return of on the go, according to owner, Britvic. Depicting a human quenching her thirst with the figurative destruction of the environment, with the tool that is actually helping to destroy the environment, was a little too on the nose for some consumers. Please note that delivery time is outside Trinity Mirror's control. Although we shall make reasonable endeavours, delivery may take longer than 28 days. Subject to availability of prizes.