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Mattel Announces the Global Launch of Ever After High™". Mattel Investors. October 28, 2013. Archived from the original on November 7, 2021 . Retrieved November 4, 2020.

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NCircle, Mill Creek Entertainment Announce Agreement with Mattel". License Global. August 31, 2021 . Retrieved November 7, 2021. Pelletier, Ashley (December 19, 2022). "Hot Wheels Design Battle Winner Hits Shelves". The Toy Book . Retrieved August 30, 2023. rawmeatcowboy (July 18, 2022). "Mattel Reveals He-Man: Masters Of The Universe and Fall Guys Mash-Up". GoNintendo . Retrieved July 25, 2023. Singh, Pia (June 17, 2021). "Mattel announces Hot Wheels digital collectibles, joining NFT art boom". CNBC . Retrieved May 19, 2023. a b Szalai, George (January 31, 2012). "Mattel's Acquisition of 'Thomas & Friends' Maker HIT Entertainment to Close on Wednesday". The Hollywood Reporter. Archived from the original on February 4, 2020 . Retrieved February 15, 2022.Zahn, Jamesdate=July 30, 2020 (July 29, 2020). "Exclusive: Fred Soulie named Senior Vice President, General Manager, Mattel Television". The Toy Book . Retrieved June 2, 2021. {{ cite web}}: CS1 maint: multiple names: authors list ( link)

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Zahn, James (August 31, 2021). "Mattel Inks Physical Distribution Deal for Barbie, Thomas & Friends, Masters of the Universe Animated Content • The Toy Book". The Toy Book . Retrieved November 7, 2021. Creswell, Julie (January 26, 2022). "Disney Princess dolls are reunited with Barbie". The New York Times. ISSN 0362-4331 . Retrieved January 16, 2023.

Martinez, Edecio (November 19, 2012). "National Toy Hall of Fame". CBS News . Retrieved May 5, 2022. Mattel and Minecraft release Camp Enderwood toys and DLC map". VentureBeat. January 31, 2023 . Retrieved July 27, 2023. Aziz, Afdhel (September 25, 2019). "The Power Of Purpose: Mattel Launches Creatable World To Celebrate Inclusive Play For All Kids". Forbes . Retrieved October 6, 2022. a b "Mattel to announce toy recall". Mattel.com Services. Archived from the original on July 14, 2011 . Retrieved June 9, 2011. Rec Room has the power with new He-Man and Skeletor avatars". VentureBeat. December 13, 2022 . Retrieved July 14, 2023.

Mattel Launches New Toy Takeback Program Called Mattel Mattel Launches New Toy Takeback Program Called Mattel

Brown, Lonnie; Fiero, Peter (December 19, 1973). "Mattel Selling Circus World". Lakeland Ledger; aggregated by Google News. Vol.67, no.64. The New York Times Company. pp.1A, 7A. Archived from the original on October 19, 2015 . Retrieved August 4, 2015. Fortune Magazine named Mattel one of the top 100 companies to work for in 2013, noting only 1,292 positions were full, out of 164,045 job applications during the previous year, as well as more than 1,000 employees had been with the company longer than 15 years. [93] Warner Music Strikes Distribution Deal With Mattel for 1,000 Songs From Barbie, Thomas & Friends, More". Variety. Penske Media Corporation. May 1, 2020. Archived from the original on May 1, 2020 . Retrieved May 1, 2020. a b Tartaglione, Nancy (March 30, 2016). "Mattel Creations Formed To Centralize Toy Giant's Theatrical, TV & Digital Content". Deadline Hollywood. Penske Business Media, LLC. Archived from the original on June 5, 2016 . Retrieved June 6, 2016.

On June 11, 2010, Mattel launched Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf, and The Mummy. [82] [83] It led to popularity and cult following success which Mattel translated into two spin-offs, each with a different focus than Monster High; Ever After High in 2013 [84] [85] and Enchantimals four years later. In 2011, Hot Wheels set a new world-record for a jump made by a four-wheeled vehicle at the 100th anniversary of the Indy 500. [86] The 332 feet jump broke the previous 301 feet record set in 2009. [86] Kozelsky, Holly (February 7, 2020). "Holly Kozelsky: The magic of having the right answers". Martinsville Bulletin . Retrieved July 15, 2021. Nicholasi, Paul (June 11, 2010). "Mattel Launches Monster High". Dread Central . Retrieved July 1, 2014.