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Evans, Rob (13 June 2018). "Cosmetics chain Lush resumes undercover police poster campaign". The Guardian . Retrieved 19 July 2018. The company follows a "no advertising policy", in which it does not spend money on TV campaigns or celebrity endorsements, and instead relies heavily on user-generated content. [37] However, the company partnered with drag queens from RuPaul's Drag Race alumnae Kim Chi, Detox and Shea Couleé in the holiday season of 2018 to create photo campaigns for their new products. [38] Products are also advertised through staff engaging in "random acts of kindness", where they are allowed to give away products to customers. [39] Lush states that it does not have a target demographic, and that as a brand it is "trying to make [its] stores welcoming to all". [40] Products [ edit ] Neville, Simon (25 February 2022). "Lush closes Ukraine stores as invasion takes hold". The Independent . Retrieved 27 April 2022. (subscription required) Mo Constantine's innovation: finding an alternative to palm oil". The Guardian. 30 May 2010 . Retrieved 10 June 2020. Borovic, Kali (26 April 2018). "Here's How You Can Get A Free Face Mask At Lush". Bustle . Retrieved 24 September 2020.

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Lush Retail Ltd. is a British cosmetics retailer which is headquartered in Poole, Dorset, United Kingdom. It was founded in 1995 by trichologist Mark Constantine, his wife Mo Constantine and five other founders. Lush has 951 stores globally.

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OBE for Dorset couple who founded cosmetics firm Lush". BBC News. 31 December 2010 . Retrieved 17 September 2020. Baldioti, Fernanda (16 May 2018). "Lush Cosmetics to close stores and factory in Brazil". Fashion Network.

We are Lush — And this will be the company we want it to be We are Lush — And this will be the company we want it to be

In the 1980s, the founders worked with Cruelty Free International (previously known as BUAV), with the aim of developing an ethical testing standard, specifically for cosmetic companies. [48] The project led to the creation of cruelty-free standards still used today in the field of cosmetics. [48]Omond, Tamsin (22 April 2012). "Lush's human performance art was about animal cruelty not titillation". The Guardian . Retrieved 25 September 2020. Testa, Jessica; Maheshwari, Sapna; Friedman, Vanessa (18 March 2020). "Which Clothing and Beauty Stores Have Closed?". The New York Times . Retrieved 15 April 2020. Pitman, Simon. "Lush develops palm oil-free soap base". Cosmetics Design . Retrieved 25 September 2020. Teather, David (13 April 2007). "Lush couple with a shed load of ideas". The Guardian . Retrieved 17 September 2020.

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In 2006, the REACH legislation was proposed by the European Union and contained legislation that Lush believed would increase animal testing. The cosmetics company wrote to its European customers and also ran an in-store marketing campaign, asking for postcards objecting to the legislation be sent to MEPs, a move which resulted in 80,000 Lush customers sending postcards. [68] In December 2006, Lush protested outside the European Parliament in Strasbourg, by dumping horse manure outside the building. [69] a b McVea, Anna (November 1995). "Animal Welfare - the right price for Beauty". North West Evening Mail.LUSH to Buy 2nd Piece of Land to Save Sumatran Rainforests". Permaculture Magazine. 3 April 2018 . Retrieved 25 September 2020. a b Loughlin, Charlotte (27 November 2019). "Lush is Not Very Lush". The Gryphon . Retrieved 25 September 2020. Many of the global operations outside the UK were founded via joint venture agreements between Lush and third parties. [34] In 1996, a joint venture agreement was signed to expand the cosmetics operation to North America. This began by opening stores in Canada, and six years after the initial move into the North American market, Lush opened its first store in the United States. [35] A similar arrangement saw the launch of Lush Australia in 1997, when the first store opened in the country. [36] What can you learn from Lush's retail strategy? – Insider Trends". Insider Trends. 30 November 2017 . Retrieved 10 September 2018. a b c Loeb, Walter (7 April 2017). "Lush Beauty: Taking The Industry By Storm Thanks To Young Love". Forbes.