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Product Information

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to 5 stars: These are the best whitening toothpastes we tested. We recommend them without reservation.

I do think this toothpaste will do a good job of helping to maintain whiter teeth after using a whitening treatment. I did notice my teeth were whiter immediately after brushing, so it would be good to use right before an event or before taking photos." — Ashleigh Morley, Director of Commerce, Health Group

When determining the best whitening toothpastes to test, we reviewed dozens of toothpastes from the top oral care brands. Then, we selected fifteen whitening toothpastes for home testing. Our testers evaluated and recorded their pre-test teeth color using the VITA Guide, brushed with the toothpastes as directed for several weeks, and then reevaluated teeth color. This cream toothpaste is our best choice from the trusted brand Crest and has a gentle feeling that doesn't cause sensitivity and a mild mint flavor that isn't overpowering. This toothpaste features hydrated silica to remove stains and has the key ingredient sodium fluoride to prevent cavities and strengthen enamel. It also has ingredients that help prevent new surface stains in as little as three days.

Color Wheel Teeth Whitener

Edmond Hewlett, DDS, professor at the UCLA School of Dentistry and consumer advisor for the American Dental Association (ADA) I would definitely recommend Tom's of Maine Simply White Toothpaste. Its subtle flavor and gentle mouthfeel make it easy to use day and night. If you're looking for dramatically whiter teeth, this may not be your best option, but it will help with stains accumulated throughout the day." — Ally Trapp, Contract Editor, Verywell Health One ingredient to avoid is charcoal because of the harm it can cause to the teeth. “Charcoal can be used as an abrasive, but it should be avoided [because it is] too abrasive,” Dr. Morgano says. Chemical whiteners: Hydrogen peroxide is a common chemical whitening (or bleaching) agent often found in whitening kits and whitening toothpaste because of its ability to remove stains. “Peroxides, when used the way they're designed to be used, can whiten teeth,” Dr. Hewlett says. He warns, though, that for best results, this ingredient needs to remain on the teeth for longer periods to remove stains. So if you are finding that peroxide-based toothpaste is not giving you the results you want, you might want to consider a whitening kit or professional whitening treatment.Chemical ingredients have a leg up on abrasive ingredients: They can continue to work after you finish brushing—as long as you don’t rinse your mouth out after.

This Crest toothpaste was amazing with my sensitive teeth and gums and left my mouth feeling clean and refreshed. I can't say that the results were very drastic; perhaps with longer-term use, I might see a more noticeable change, but I liked this toothpaste better than my regular toothpaste, so I might just switch to this brand permanently." — Hildara Araya, Commerce editor, Verywell Family Whitening toothpaste works by removing the stains that sit on the surface of the teeth, so it should also work for anyone with crowns or veneers. “These toothpastes remove superficial staining, so they work on ceramic crowns and veneers,” Dr. Morgano says. “Bleaching gels do not work on ceramic crowns and veneers.” Brushing your teeth removes plaque buildup and bacteria to help prevent cavities. This toothpaste from MOON helps you do just that while also whitening your teeth. Our tester noted that there was no sensitivity at all when using this toothpaste and it had a nice texture which is why it received a five out of five stars for comfort. However, it's whitening effect wasn't as effective as some others on this list. Every toothpaste available online or at your local drugstore has abrasives; those ingredients are necessary for effectively cleaning your teeth. Abrasives also work to remove stains from teeth, and whitening toothpastes often feature more of them or feature them in greater quantities.By working with a variety of trusted Range Plus Partners, we’re able to offer our customers a wider selection of products. An RDA score reflects how erosive a toothpaste can be. Lower RDA scores reflect gentler toothpastes, while higher RDA scores reflect higher levels of abrasive ingredients. This is why whitening toothpastes may cause or increase sensitivity for some—highly abrasive toothpastes can erode your enamel and even expose the dentin (middle layer)of your tooth. This toothpaste is vegan, cruelty-free, free of parabens and has hydrated silica as an abrasive whitener. It also contains a proprietary blend of antioxidants and essential oils. It has a mild mint flavor that our tester noted didn't leave their mouth feeling as fresh as other toothpastes but tasted fine. It contains sodium fluoride and is accepted by the ADA for preventing cavities. In addition to our testing, we spoke to dentists to get their expertise on whitening toothpastes, including how these toothpastes work and how they should be used. These dentists were:

The toothpaste has a fresh mint flavor that doesn't overpower and is a significant improvement over other natural toothpastes that often have a baking soda-like taste. Our tester noted that this toothpaste had a slight aftertaste that may be unpleasant for some people, but it wasn't too bad. It also has no artificial flavors, sweeteners, or dyes, so you're just getting a fresh, clean flavor. I have sensitive teeth (I usually use Sensodyne) which is usually most noticeable with cold food and beverages. I didn't notice any issues with this toothpaste. It was comfortable to brush with if a bit grainy." — Elizabeth Theriot, Food Commerce Methodology WriterFluoride: When selecting any toothpaste—whitening or not—fluoride is an important ingredient. “Toothpaste should also contain fluoride, which doesn’t whiten the teeth but fights cavities,” Dr. Morgano says. Along with five out of five stars for flavor, this toothpaste earned five out of five stars for comfort for its smooth and gentle feeling. It contains silica and mica, which can remove stains in as little as five days, and it offers 24-hour stain prevention when used twice daily. Our tester noted that the difference in tooth color was not significant with this whitening toothpaste but felt this was a good option if you want an everyday toothpaste that tastes great and also has a whitening component. I would absolutely recommend Burt's Bees Whitening Toothpaste to everyone I know! It's effective and tastes amazing compared to other natural brands on the market." — Brit Haines, Associate Editor, Verywell Health Inspired by the colour science of purple shampoos, meet Colgate's first purple toothpaste to instantly* correct yellow tones. It's efficacy is clinically proven to remove up to 100% of surface stains** caused by food and drink and is enamel-safe for daily use.Optic colour-correcting technology lets you reveal your whiter smile from the first brush.