Beano The Ultimate Guide: A fully illustrated, official new book, new for 2023 to celebrate Beano’s 85th anniversary. The perfect gift for Beano fans ... aged 8, 9, 10, and 11! (Beano Non-fiction)

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Now the world’s longest-running weekly comic, Beano has recently reported its fifth year of consecutive sales growth and with more than 28 million Brits having read the comic as kids, its unsurprising that it is loved by all generations, with 84% brand recognition amongst kids, and a whopping 94% recognition amongst adults . Established in 1938, Beano is Britain’s longest running children’s comic and over 80 years later - it hasn't lost any of its appeal for kids today. The bite-sized stories and pictures are easy for even reluctant readers to follow, and this weekly dose of stories, jokes, pranks and activities including awesome drawing how-tos, will keep your kids entertained for hours. More than 4,100 issues of The Beano have been printed since its launch in 1938 with over 70,000 comic strips and 700 characters, including Dennis and Gnasher, the Bash Street Kids and Billy Whizz.

Don't miss the latest news from around Scotland and beyond - Sign up to our daily newsletter here . Lewis Capaldi appears in a special commemorative issue of the Beano, the world’s longest running comic, alongside the King and Queen and other notable celebrities such as singer Adele, Stormzy, Harry Styles and broadcaster David Attenborough.Since being launched in 1938, The Beano has gone on to sell over 4,100 issues, including over 70,000 comic strips and 700 characters, from Dennis the Menace to Roger the Dodger and Minnie the Minx. The special year will be commemorated by the brand across the year with a special comic issue, a national press and media campaign, schools’ activity and special appearances from the comic’s celebrity fans. More details of the celebrations will be announced soon. Beano artist Nigel Parkinson has drawn the celebrities assisting the Beanotown kids in stopping Mayor Brown from carving his own face into Mount Beano for the birthday celebrations.

With hilarious comic strips, silly jokes and plenty of mischief, your kids are sure to burst into giggles with every issue. Introduce your kids to all your childhood heroes: Dennis and Gnasher, Minnie the Minx, Roger the Dodger, the Bash Street Kids, Billy Whizz and more! Plus, let your kids introduce you to a whole host of new characters! Meanwhile, 2,023 issues will be given out to classrooms across the country through the Beano for Schools programme. Harry Styles, the King, Marcus Rashford, Lewis Hamilton and Stormzy feature in a special 85th anniversary edition of the popular comic.The comic cover showcases King Charles wondering if he’s the monarch in Beanotown, as Queen Camilla happily informs him that kids rule in the iconic fictional town. Each of the celebrities featured will become a proud owner of a Golden Dennis & Gnasher Fan Club badge to commemorate their role in Beano’s birthday celebrations. Here’s to the next 85 years, and we dedicate this birthday issue to every child out there, because being a kid never gets old.” The nation’s longest running comic is celebrating its 85 th birthday with a collectible front cover and comic strip. On sale from today, the front cover and comic strip has been specially drawn by Beano artist, Nigel Parkinson. It sees the celebrities assist the Beanotown kids in stopping Mayor Brown from carving his own face into Mount Beano for the birthday celebrations. Inside, the celebs help Beanotown kids stop Mayor Brown from carving his own face into Mount Beano.

Charles wonders if he is in charge of the place, until Camilla points out that the ­children are. Each of the stars featured will become the owner of a Golden Dennis & Gnasher Fan Club badge. King Charles III and Queen Camilla featuring in a special edition of the Beano to mark its 85th anniversary. Credit: PA Talking of the momentous year, Vanessa Andreis, Franchise Planning and Partnerships Director, commented, “2023 is going to be Beano’s biggest year yet! Kids and their families won’t be able to miss our celebrations as we commemorate both the iconic comic and our incredible characters which are so loved.” A subscription to Beano is the cheapest and fastest way to get every weekly issue and makes an ideal gift! The 85th Anniversary Issue of Beano is available in selected supermarkets and newsagents, from Wednesday, July 26.

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The King can be seen wondering if he is the monarch in Beanotown, and the Queen informs him that children rule in the fictional town. The Prince and Princess of Wales also feature in the comic strip as well as singer Dua Lipa. Vanessa Andreis, Franchise Planning and Partnerships director, added: “2023 is going to be Beano’s biggest year yet. Kids and their families won’t be able to miss our celebrations as we commemorate both the iconic comic and our incredible characters which are so loved.”