BIG MISSED STEAK

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Iggy: “I’ll grab a zebra; Gaz, you fill all the bubbles with your trademark scent. so people are choking and gagging, and let’s throw beef jerky in their eyes! Now, that’s a plan! – James Patterson Kylie Jenner flashes her toned tummy as her new clothing line Khy goes on sale... after sharing pilates helped her lose 50lbs from second baby Bloodthirsty vampire bats have been spotted just 30 miles outside of Texas and scientists fear the...

Victoria Coren Mitchell, 51, reveals she's given birth to her second child with her comedian husband David, 49, as they share the tot's sweet name Robbie Williams strips down to his pants to show off his weight loss while getting a spray tan - after revealing he is dealing with the'manopause'

The significant shift in consumer demand is not the rise of veganism but that of flexitarianism. Sainsbury’s ‘ Future of Food’ report states that, “Vegans and vegetarians look set to make up a quarter of the British population in 2025, and flexitarians just under half of all UK consumers.” In short, the answer is not necessarily as straightforward as there simply being more vegans (though there are more). According to the Veganuary 2021 survey, motivations for going vegan stem from wanting to be kinder to animals (46%), personal health (22%) and the environment (21%), which are, of course, universal consumer motivations to varying degrees.

Scarlett Johansson takes legal action against AI app which used her name and likeness for an ad without permission Has the mystery of how the moon formed finally been solved? Scientists find new evidence our lunar satellite... Dua Lipaannounces the release date for new single Houdini - marking her first solo music in THREE YEARS

Marketing Plant-Based Food On Social

For social media marketing, this presents an exciting opportunity for brands. The whole world of vegan food is an experiment. It means that brands like Quorn can introduce their twist on Turkey Dinosaurs and call them ‘Roarsomes’, and it also means that Oatly can be outright punk and not risk alienating their consumer base. By being innovative in the plant-based food market, these brands can afford to be daring in their marketing too. What Happens Now?

Scientists claim they've uncovered the TRUE 'origin story' behind how the Great Sphinx was built 4,500 years... Amanda Holden gets caught in a blustery wind as she departs Heart Radio alongside her stylish co-host Ashley Roberts Reading a Lydia Davis story collection is like reaching into what you think is a bag of potato chips and pulling out something else entirely: a gherkin, a peppercorn, a truffle, a piece of beef jerky. – Kate ChristensenThe desire to eat fewer animal products and not no animal products suggest the most significant opportunity for marketing plant-based food. Marketing to highly moral, highly targeted consumers is easy; your consumers don’t want to eat animal products; you talk about how your products meet that need. But plant-based marketing without honest communication, that’s much harder… Challengers To The Front Seth Meyers jokes his wifeAlexi Ashe was 'so happy' Jennifer Lawrence confessed her years-long crush on him Bobby Brazier and Strictly professional dance partnerDianne Buswell share a kiss after surviving another week of gruelling rehearsals