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was invented in Missouri by Charles Leiper Grigg, who spent more than two years testing 11 different formulas of lemon flavoured drinks with the aim of producing a wholesome and distinctive soft drink that would prove irresistible to consumers in the USA. Today, Gatorade is available widely in major retailers and is the sports drink chosen by more professional athletes than any other brand, including football teams such as Arsenal, Barcelona and Liverpool FC, the NFL and the NBA to name a few. Equally distinctive is its shaped brown glass bottle, wrapped in a stylish (and ingredient protecting) silver metallic coating. The Lipton brand has been providing high quality tea to over 150 countries since 1880. The story of Lipton Ice Tea begins with Sir Thomas Lipton, born in Glasgow in 1848. Sir Thomas was a passionate explorer who travelled to exotic places around the globe. He was not one to follow normal conventions, and in 1862 he sailed to New York in search of new opportunities. He spent five years travelling all over the country working in a number of jobs, which helped him develop a head for business. In 1970, the company introduced sugar-free 7UP, which was an immediate success among the growing number of calorie-conscious consumers.
In 1914, during the First World War, over 100 R. White’s employees served in the armed forces and the company supplied the government with over half its horses and vans. At the outbreak of the Second World War, a great part of the vehicle fleet was commandeered by the government and used by the army. Three major factories were wiped out in London alone. In 2013, a no sugar version was created – maintaining the same great citrus taste as the original, but with zero sugar to meet growing consumer demand for sugar-free energy drinks. Both variants are available widely across grocery, convenience and independent retailers, as well as wholesale, foodservice and leisure channels. Britvic has been making and selling Pepsi in Great Britain since 1987 and in Ireland since 2007. Originally known as Brad's Drink, Pepsi was first created in 1893 by a pharmacist in the US called Caleb D Bradham who began experimenting with combinations of spices, juice and syrups on a typical hot and humid day in North Carolina. As of March 2023, the recipe for classic Pepsi in cans and bottles has changed. The new formula now contains a lower amount of sugar with a blend of sweeteners to maintain the Pepsi taste people expect.Offering more choice for those who want to get creative with their mixers, as either part of a drink or on its own, is an essential part of creating memorable experiences in the licensed sector. Pubs and bars have the opportunity to stand out from the crowd by offering a new flavoured variant from a trusted brand, at a time when more people are on the lookout for premium mixing options. “
Britvic has been bottling 7UP in Great Britain since 1987 and in the Republic of Ireland since 2007. Adam Russell, director of foodservice & licensed at Britvic, comments: "Providing a tonic option that tastes just as good enjoyed on its own as it does when paired with a spirit will help meet the demands of a wider market as the popularity of low and no alcoholic drinks continues to grow 4. 62% of people think that is it important they recognise the mixer brand used in a serve 5, so by introducing this highly sought-after flavour to the well-known and trusted Britvic range, the brand is actively encouraging people to widen their tonic choices.In 2006, we added Fruit Shoot Hydro to the range, a naturally flavoured water drink for children with zero sugar and no artificial colours. The Britvic Elderflower Tonic will be available in licensed outlets from April in 200ml bottle formats and case sizes of 24. The launch will be supported with mixology inspiration on www.sensationaldrinks.com, encouraging guests to try the flavour of summer including seasonal recipes. With the rise in cost of living, 56% of consumers are now going out less to eat and drink as they become increasingly cost conscious. 1 As a result, at-home socialising occasions have grown over the last few years, and customers are looking to recreate an out-of-home experience in the comfort of their own homes. 2 Britvic is looking to tap into the rise in this occasion with its new format, suiting more at-home occasions and shopper needs. Fast forward to the present day and the brand is still quenching the thirst of the millions of British families every day, with a focus on new innovations to bring more people more opportunities to enjoy refreshing fruit squash wherever they are. Robinsons is well known for its innovation and is recognised as a leader in sugar reduction, having removed all added sugar products from the Robinsons range in 2015, inspiring the nation to embrace the goodness in the everyday. We hold a prestigious Royal Warrant appointed by HM The Queen, which is a mark of recognition to those who have supplied goods or services to the Royal Households.
In 1890, he bought a Sri Lankan tea garden and began blending his own tea, making the drink more affordable for ordinary people. While his shops made him a millionaire, his tea business made him a multimillionaire leading to a knighthood in 1898.
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He later returned to Scotland to take over his parents' grocery business. Thanks to his enterprising spirit and his relationship with the media, he grew the business and completely turned it around, eventually opening over 200 stores. A fervent supporter of fair trade, Sir Thomas continued his travels around the world sourcing ingredients. Overall the impression on the palate is clean. It’s certainly about on par with many other supermarket tonics in terms of sweetness. I like Britvic Tonic’s quinine and bitterness. Brtivic Tonic was reformulated and relaunched in 2016 to appeal to modern palates. It is doubly sweetened with both sugar and saccharin. Tasting Notes
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