Digital Vertigo: How Today's Online Social Revolution Is Dividing, Diminishing, and Disorienting Us

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But it's not just Facebook that is establishing this master database of the human race. As Clay Shirky notes, popular21 geo-location services such as foursquare, Facebook places, Google Latitude, Plancast and the Hotlist, which enable us to "effectively see through walls" and know the exact location of all our friends, are making society more "legible," thus allowing all of us to be read, in good Inspection-House fashion, "like a book."22 No wonder, then, that Katie Rolphe, a New York University colleague of Shirky, has observed that "Facebook is the novel we are all writing."23 Toomingas, A.; Hagberg, M.; Heiden, M.; Richter, H.; Westergren, K. E.; Tornqvist, E. Wigaeus (1 January 2014). "Risk factors, incidence and persistence of symptoms from the eyes among professional computer users". Work (Reading, Mass.). 47 (3): 291–301. doi: 10.3233/WOR-131778. PMID 24284674. Yes," Google's VP of Social replied about the Google + community, which, in the 100 days after its beta launch in June 2011, had grown to 40 million members.110 and which is predicted to include 200 million members by the end of 2012.111 It looks like there is a wall of video cubes, like the set of Hollywood Squares," Glaser explained the SocialEyes interface."You can see yourself in one of these squares and then start initiating phone calls to anyone in your network."164 This is the true picture of the social web. When we socialize on SocialEyes, the world becomes a gigantically transparent set of Hollywood Squares and we all become cubes inside its wall. Reddy, Chandrasekhara; Low (2013). "Computer vision syndrome: a study of knowledge and practices in university students". Neoalese Journal of Ophthalmology. 5 (2): 161–8. doi: 10.3126/nepjoph.v5i2.8707. PMID 24172549.

This personal data, what Google's Bradley Horowitz euphemistically calls putting "people first," is the core ingredient, the revolutionary fuel, powering the Web 3.0 economy. But the Internet is radically changing too, its architecture reflecting the new social dial tone for the twenty-first century. Everything on the Web—from its infrastructure to its navigation to its entertainment to its commerce to its communications—is going social. John Doerr is right. Today's Web 3.0 revolution, this Internet of people, is indeed the third great wave of technological innovation, as profound as the invention of both the personal computer and the Worldwide Web itself. The analog age of the great exhibition is now being replaced by the digital age of great exhibitionism. Consider using the arrow keys in your keyboard instead of the mouse. It will allow you to slow down the rate of visual data that enters your vision.Yet now, at the dusk of the industrial and the dawn of the digital epoch, Bentham's simple idea of architecture has returned. But history never repeats itself, not identically, at least. Today, as the Web evolves from a platform for impersonal data into an Internet of people, Bentham's industrial Inspection-House has reappeared with a chilling digital twist. What we once saw as a prison is now considered as a playground; what was considered pain is today viewed as pleasure.

Remember to take a few minutes of rest after every 30 minutes of staring at your tablets, mobile phones, or computers for long periods.Like Microsoft, every presocial technology company is now trying to surf the Emerald wave. Indeed, there are now so many social business products from large enterprises like IBM (Connections Social Software), Monster.com (the Facebook app Beknown), and Salesforce (Yammer) that one analyst told the Wall Street Journal "it's hard to think of a company that isn't selling enterprise social software now."139 And the corporate world is embracing Web 3.0 technology, too, with "enlightened companies" such as Gatorade, Farmer's Insurance, Domino's Pizza, and Ford investing massively in social media marketing campaigns. "If you want to reach a millennium," wrote one of Ford's social media evangelists in a justification of why they sent a tweeting car across America, "you have to go where they live, and that means online."140 A Pacific University research study of 36 participants found significant differences in irritation or burning of the eyes, tearing, or watery eyes, dry eyes, and tired eyes, that were each improved by amber colored lenses versus placebo lenses, [10] but in a follow-up study in 2008, the same team was not able to reproduce the results of the first study. Maybe Rethink Books should acquire the social cardio training network Endomondo and rename itself. You see, social reading really does, in a sense, represent the end of the world. It means the end of the isolated reader, the end of solitary thought, the end of purely individual literary reflection, the end of those long afternoons spent entirely alone with just a book. Porcar, E.; Pons, A. M.; Lorente, A. (2016). "Visual and ocular effects from the use of flat-panel displays". International Journal of Ophthalmology. 9 (6): 881–885. doi: 10.18240/ijo.2016.06.16. ISSN 2222-3959. PMC 4916147. PMID 27366692.