Fisher-Price Counting and Colors Uno

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Whitten, Sarah (February 18, 2022). "Mattel looks to movies, digital gaming and NFTs for its next leg of growth". CNBC . Retrieved May 2, 2023. In 2017, Mattel and tech startup Osmo launched MindRacer, a Hot Wheels racing game for iPads. [165] [166] Simple toy has evolved into a true lifestyle brand". The Florida Times-Union. June 1, 2018 . Retrieved March 30, 2022.

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a b Conklin, Lisa Marie (May 10, 2022). "What Barbie Looked Like the Decade You Were Born". Reader's Digest. Mattel has expanded its presence in digital gaming, including video games, mobile games, NFTs, and Web3. [163] [164]Mattel, Inc. Company Profile". MarketLine. November 25, 2014. Archived from the original on January 7, 2023 . Retrieved January 2, 2017. Arce, Nicole (February 14, 2015). "View-Master History: From Sawyers, Mattel To The Age Of Virtual Reality". Tech Times . Retrieved August 18, 2022. Mattel doubles down on Uno with a new card game called Dos". The Florida Times-Union . Retrieved June 23, 2023. Mattel formed a division named Mattel Creations on March 30, 2016 to absorb Mattel Playground Productions, HIT Entertainment and the American Girl content creation team in Middleton, Wisconsin and centralize its multimedia content output. [101] Mattel Playground Productions was revived as Mattel Films on September 6, 2018 and it solely bases its films on its brands as opposed to its predecessor. [160] [161] The 2023 movie Barbie was the first movie released by Mattel Films. Mattel reorganized Mattel Creations renaming it to Mattel Television on 5 February 2019, hiring former Disney Branded Television programming executive Adam Bonnett as its head. Zahn, Jamesdate=July 30, 2020 (July 29, 2020). "Exclusive: Fred Soulie named Senior Vice President, General Manager, Mattel Television". The Toy Book . Retrieved June 2, 2021. {{ cite web}}: CS1 maint: multiple names: authors list ( link)

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Mayhew, Ash (November 19, 2019). "Hot Wheels Infinite Loop is Out Right Now on Android". Droid Gamers . Retrieved June 23, 2023. On June 11, 2010, Mattel launched Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf, and The Mummy. [82] [83] It led to popularity and cult following success which Mattel translated into two spin-offs, each with a different focus than Monster High; Ever After High in 2013 [84] [85] and Enchantimals four years later. In 2011, Hot Wheels set a new world-record for a jump made by a four-wheeled vehicle at the 100th anniversary of the Indy 500. [86] The 332 feet jump broke the previous 301 feet record set in 2009. [86] Mattel secured licensing and sponsorship rights from The Walt Disney Company for a new line of infant and preschool plush toys in 1988, sponsor attractions and to develop and sell toys at three Disney theme parks. [18] Mattel also negotiated the exclusive rights to sell dolls, stuffed characters and preschool toys based on Disney characters. [18] On January 31, 1988, Mattel shut down its operations in the Philippines and shifted the distribution and sales of Mattel-branded toys and games to Richprime Global, Inc. (formerly Richwell Trading Corporation).Pelletier, Ashley (December 19, 2022). "Hot Wheels Design Battle Winner Hits Shelves". The Toy Book . Retrieved August 30, 2023. Disney and Mattel team up to launch re-imagined line of Disney Princess dolls". Good Morning America. ABC News. January 5, 2023 . Retrieved January 16, 2023. Mattel announced it started construction on the Mattel Adventure Park, slated to open in 2024 in Phoenix, Arizona. The 9-acre park will include popular Mattel brands including Barbie, Hot Wheels, Thomas & Friends and Uno. It will have multiple themed-roller coaster rides amongst other attractions. [162] Mattel Digital Gaming [ edit ] Forde, Eamonn (May 4, 2020). "Warner Music Group signs distribution partnership with Mattel". Music Ally . Retrieved February 2, 2022.