Fresh Mob: Over 100 tasty healthy-ish recipes

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The publisher describes Mob as a food media platform dishing up tips and recipes for meals that are “way tastier than they should be for how easy and affordable they are”.

Fresh Mob: Over 100 tasty healthy-ish recipes a book by Mob.

Every recipe in our new cookbook maximises on flavour and provides a fresh, exciting and genuinely innovative example of what you can make from very little. It's always been our mission to make recipes that are affordable and accessible for all, and with every recipe in this cookbook using just six easy-to-find ingredients, we're confident Mob 6 achieves that aim. Sustainability is a key pillar of Mob's ethos, so it’s fantastic that we’ve been able to partner with Love Food Hate Waste to deliver messaging around how we can change our behaviours with food for the good of the planet. As a result, we’ve been able to pilot new types of content, all while staying committed to our core values and messaging. So, with a focus on northern cities in particular, Freya started by asking our audience which cities/regions they would want to see on our stories, and after the collecting the results, started with Leeds as our first city highlight. She would then go on to collect the restaurants by asking the audience for their recommendations. The next part was developing the recipes. When we had landed on the idea, we wanted ensure that every single recipe would feel like a real showstopper. We wanted each dish to feel like a centrepiece. And so the recipe developers got to work. And what they produced is just exceptional. Every recipe is a 10/10. There isn’t one that doesn’t feel completely at home amongst this incredible overall list. The creativity of Sophie Wyburd, Saskia Sidey, Zena Kamgaing, Xiengni Zhou, Jordon Ezra King and Ben Lippett is off the charts. Our brand new cookbook, Mob6, comes out in THREE DAYS! Thought you might be interested in hearing about the process.Carolyn Thorne bought world rights in all languages directly from the author, Ben Lebus, founder of Mob, for publication on 15th September 2022. We’ve partnered with the nation’s favourite budget supermarket again this year, because — quite frankly — the Mob can’t get enough. And as part of this year’s campaign, we’re creating a selection of exclusive recipe guides in partnership with Aldi UK, titled “Big Night In,” which we’ll be pushing out through our newsletter (so make sure you’re subscribing). This cookbook is an evolution of Mob. You spoke, we listened, and we’ve created an entire cookbook of recipes that focus on the good stuff without compromising on flavour. Don’t get us wrong, we’re big fans of indulgence every now and again, but life’s all about balance. And nothing beats the satisfaction of eating something that’s super tasty which just also happens to be good for you. As a team, that’s the sort of food we cook on a day-to-day basis. Because as much as we do love a carbonara, having it every day of the week would probably be overkill. Big news, Mob: we've got a new cookbook coming out. It's called Mob 6. And the aim of Mob 6 is simple. We want to prove that you can cook something special – not just a half-decent dinner but a memorable meal your mates will be raving about for years to come – using just 6 ingredients. It might not sound like a lot of ingredients, but that’s kind of the point. Cooking doesn’t have to be ridiculously complicated or expensive to be delicious. Each edition will have its own theme, and contain a selection of easy-to-make, affordable recipes for the Mob to recreate at home, all using ingredients that are readily available from Aldi stores across the country.

Fresh Mob Cook Book | Oliver Bonas

Thorne said: “I am delighted to be working with Mob again to bring this array of fresh recipes to their growing legion of fans. Total deliciousness with a healthy-ish twist – what’s not to love?” Hodder & Stoughton has signed Fresh Mob: Over 100 Tasty, Healthy-ish Recipes, the fifth cookbook from the popular food platform Mob. Working alongside nutritionist Lucy Sommer, we’ve established our own fresh criteria with a focus on balance and flexibility at the core. This, for us, is a much more realistic and honest stance on how people really eat. We know that sometimes wholemeal just won’t cut it and that some crust ciabatta rolls are exactly what you’re after. We get you – because we think the same thing. Life’s too short not to eat pasta. We’re not here to tell you how to live your life, we’re just trying to help make it more delicious. Ben x It started out as an idea in 2016 when Lebus noticed that none of his university friends could cook and, “armed with nothing but a kitchen, a camera and some recipe ideas”, he started creating overhead videos that people could actually cook from.

How To Cook Pak Choi: A Step-by-Step Guide

With Leeds, Liverpool and Newcastle already up on our profile, Freya plans to highlight many more cities in the coming months. Our aim is so continue to build relationships with the amazing businesses and creators that span the UK. In these short videos, Toby's personality really shone through, making the content feel playful, irreverent and, honestly, a little bit bonkers. At Mob we’re best known for our engaging videos and recipe content, but did you know the teams also work on some beautiful written content? Last month we launched Pinch, a digital magazine exclusive for Mob+ members, to give a home to more of our editorial content. The first edition was published in April and features 18 additional exclusive recipes including a deep dive into creating the perfect Fish & Chips, a bumper desserts feature and a 9 step guide to creating incredible Pastel De Nata at home. It doesn’t stop there - Pinch also features some incredible editorial content. April’s edition includes a feature from our new wine columnist Hannah Crosbie on everything you need to know to talk about wine confidently - as well as a sneak peek into what products the Mob team are buying this month. We signed with a new publishing house ( Penguin Random House) about a year ago - the publisher there is Lizzy Gray. She is absolutely brilliant - the mastermind behind the amazing Ottolenghi cookbooks, and many more. Under her direction and leadership, Ebury has become the market-leader for cookbook publishing. Once we had the recipes developed, tested, retested and retested, we got to the shoot. We have now worked with the great David Loftus for our past 4 cookbooks. His work is sublime.