Nongshim Shin Ramyun Noodle 120g (Pack of 20)

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As part of the marketing strategies, Nongshim uses "사나이 울리는 신라면" (romanization: Sanai Ullineun Shin Ramyun; translation: "Shin Ramyun can make a man cry" [10]). The word sanai (Hangul: 사나이) is used to describe the man while emphasizing the masculinity. [11] Shin Ramyun is the most popular instant noodle brand to date in South Korea. It is now accounting for one quarter of the Korean instant noodle market. Shin Ramyun is now exported to over 100 countries around the world, [9] and is produced in three countries: the United States, China and South Korea. As of 2015, accumulated sold units of Shin Ramyun in the world reached 28 billion units. [9] Marketing and advertising [ edit ] Marketing in South Korea [ edit ]

Nongshim's market share reached 40% in 1984, and became a leading company of the market in March 1985. With Shin Ramyun (1986), the most beloved instant noodle brand in South Korea, Nongshim reached 46.2% of the ramyun market share in 1987, 53.2% in 1988, and 58% in 1989. [11] 1990–present [ edit ] Shin Ramyun was introduced in October 1986 by Nongshim. The Nongshim R&D team was inspired by Sogogijanguk, a spicy cabbage and beef stew, which is one of the most popular traditional South Korean dishes. [3] After Shin Ramyun was introduced, Nongshim's market share hit 46.3% in 1987, and exceeded 50% for the first time in 1988 (53.8%). [4] With the market share of over 20% just by itself, Shin Ramyun is a leading brand of the instant noodles in Korea. In China, Nongshim uses a slogan: 사나이라면 매운맛을 먹을 줄 알아야지 (Traditional Chinese: 吃不了辣味非好漢; Translation: (He who cannot handle spice is not a true man). [15] This slogan is from a famous phrase in China “不到長城非好漢 (He who has never been to the Great Wall is not a true man)” by Mao Zedong. [15] GLOBAL NONGSHIM". eng.nongshim.com. Archived from the original on 22 March 2016 . Retrieved 23 June 2016.What, you don’t like ice cream? This was released by yours truly for Halloween 2022 – whole milk, sugar, heavy cream, vanilla, seasoning sachets from two Shin red cups, all the dehydrated vegetables from those cups, and a little smattering of the noodles in there. Was it truly wonderful? Watch the video to find out! Herald, The Korea (27 April 2015). "Nongshim launches 'Jjawang' noodles". www.koreaherald.com . Retrieved 23 June 2016. a b c d Herald, The Korea (12 April 2016). "Nongshim Japan's sales rise 22.6% in Q1". www.koreaherald.com . Retrieved 9 June 2016. In Japan, Nongshim has set 10 April as a Shin Ramyun day since 2010. [18] The date was chosen for its similarity in pronunciation with “Hot (Japanese: ホット)” when the Japanese pronunciation of the number 4 in English is combined with the Japanese word for 10. [18] [19]

During the 1990s, Nongshim focused on exporting and expanded their business in the global market. [13] In July 1997, Nongshim began sponsoring the national Baduk Championship: Shin Ramyun Cup Baduk Championship. [14] Here’s a video where I prepare the product, garnish it, and consume it. It should be noted that adding cheese is a popular thing in South Korea. It should also be noted that the use of rice to add to leftover broth is very popular. The Tear-down Herald, The Korea (28 March 2021). "Family, business community mourn late Nongshim Group chairman". www.koreaherald.com . Retrieved 29 March 2021.Being aware of the historical importance of Baduk, or "Go", (Traditional Chinese: 圍棋; Japanese: 囲碁) in China, Nongshim has been sponsoring an annual Baduk Championship, the Nongshim Cup, as part of their marketing strategies since 1999. [16] [17] Marketing in Japan [ edit ]

Tom Ford (11 January 2014), 신라면 박지성편 2009, archived from the original on 8 September 2023 , retrieved 8 June 2016 a b 무단전재, Ⓒ 종합 경제정보 미디어 이데일리-상업적; 금지, 재배포 (15 February 2016). " '신라면의 힘'..출시 30년, 매출 10조원 돌파". edaily . Retrieved 8 June 2016. The current logo was published in 1991, which took a form of a seed. [5] In 2003, the business switched to a holding company system and became a subsidiary of Nongshim Holdings. After Shin Ramyun was introduced, Nongshim’s market share hit 46.3% in 1987, and exceeded 50% for the first time in 1988 (53.8%). [4] With the market share of over 20% just by itself, Shin Ramyun is a leading brand of the instant noodles in Korea. A Japanese word “うまからっ [20]” (Romanization: umakara'; Translation: Spicy yet tasty; Etymology: Portmanteau of two Japanese words “うまい (Romanization: umai; Translation: Tasty)" and “からい (Romanization: karai; Translation: Spicy)”) is used to describe the flavor of Shin Ramyun. [21] [22]

Nongshim's headquarters is located in Seoul, South Korea. Nongshim products are now exported to over 100 countries around the world. [18] As of 2016, Nongshim has 11 manufacturing plants around the world: Korea (Anyang, Ansung, Asan, Gumi, Busan, Noksan), United States (Rancho Cucamonga, CA), China (Shanghai, Qingdao, Shenyang, Yanbian). [19] [20] There are 7 sales distribution offices in 6 countries outside of South Korea: the United States, Canada, Australia, Japan, China and Vietnam.

a b "농심차이나 상반기 실적 40%↑". www.inu.ac.kr (in Korean). 8 July 2014. Archived from the original on 23 June 2023 . Retrieved 23 June 2023.

On 1 January 1991, Nongshim introduced its new corporate identity (CI): Nongshim Seed. [12] The Gumi factory was built in September 1991. Since 1994, Nongshim has used computer-integrated manufacturing for production. Nongshim built factories in China in the late 1990s and early 2000s: Shanghai (1996), Qingdao (1998), Shenyang (2000), a second factory at Qingdao (2002), and Yanbian (2015). Originally there was difficulty entering the Chinese market until a male-themed advertising campaign for the very spicy Shin ramyun implied virility from eating such a peppery product. In the U.S, Nongshim built a factory in Los Angeles in 2005. [15] Advertising [ edit ] Korean ramen can be customized with a variety of toppings to enhance the overall taste and texture. Common toppings include sliced green onions, bean sprouts, seaweed, boiled eggs, kimchi, sliced meat (such as pork or beef), fish cakes, and other vegetables. These toppings add depth, color, and additional flavors to the dish.