Bahlsen Pick Up 28 g (Pack of 24)

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A model of a large factory including homes in Hannover, the so-called “TET City”, is presented. The further course of the war prohibited the implementation of the plans made by Bernhard Hoetger. The Second World War broke out two months after Bahlsen celebrated its 50th anniversary. Food products were rationed, and raw materials were short. Biscuits were only sold against bread stamps. Many employees were conscripted into the German army. The technical department had to discontinue its research and development work. The assortment of products was reduced to eleven products while emergency rations for the army and crisp bread was added.

Bourbons to Digestives: how biscuits got their names From Bourbons to Digestives: how biscuits got their names

Bahlsen increases its commitment abroad, opening up new sales markets in the Middle and Far East. Offices are opened in Dubai and a year later in Shanghai. Acquisition of St. Michel (France) - a biscuit producing family enterprise with more than 90 years standing. St. Michel continues to be the national brand for Breton biscuits and cakes. Werner M. Bahlsen (69) withdraws from the Management Board to join the Governence Board of the Bahlsen Group. The current members of the Management Board, Daniela Mündler, Michael Hähnel, Scott Brankin, as well as (starting in the 3rd quarter of the year) Jörg Hönemann, will jointly head future company operations. For the first time in recent Bahlsen history, no member of the Bahlsen family will be on the Management Board. The Governence Board is responsible for the long-term strategic alignment of the Bahlsen Group. Bahlsen intro­duces its new brand strategy: Two umbrella brands – BAHLSEN and LEIBNIZ – now represent the company throughout the world.The first Bahlsen sales companies in France and Italy were founded. Austria and other countries followed.

Bahlsen Pick Up! Milk Chocolate Biscuits Bars | Ocado

The international Bahlsen Group has acquired a majority of Rawbite ApS, the Danish organic food brand and producer of organic fruit and nut bars. After much modernisation work, the Barsinghausen plant was awarded the “Factory of the Year” prize. The “Factory of the Year” is an annual benchmarking event known as the toughest benchmarking test for manufacturing companies throughout Europe.Hermann Bahlsen died on 6 November 1919. He was succeeded by three of his four sons; 1919 Hans Bahlsen (1901–1959), 1922 Werner Bahlsen (1904–1985) and 1930 Klaus Bahlsen (1908–1991). Together with a young management team, the second Bahlsen generation started restructuring and modernising the company after the economic decline that had resulted from inflation and the Great Depression. Bahlsen relocates cake production from its factory in Oldenburg to the nearby production plant in Varel. The newly integrated production facility for cakes enables innovation in technology.

PiCK UP! Original - The snap that started it all PiCK UP! Original - The snap that started it all

Due to shortage of space, production in the headquarters in Hannover, the oldest factory of the company, is outsourced to plant in Barsinghausen.Hermann Bahlsen changed the English word "cakes" into "Keks". Some years later, the new term was officially approved and incorporated in the German dictionary. The company moved into the new factory building in Lister Straße and the new headquarters in Podbielskistraße. Pictures, sculptures, and ornaments created a pleasant working environment. Several social institutions arose. Hermann Bahlsen left the company and took over all shares of the former subsidiary “Austin Quality Foods“, Cary in North Carolina. Werner M. Bahlsen will head the newly founded Governence Board. Further members of the Board, which will meet about five times annually, are: Bahlsen enters the cake business by taking over the Brokat Bakery in Oldenburg. By now Bahlsen employs 7,000 staff members in total.