PROVOKE Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments

Product Information

Here at PRO:VOKE, we’re the experts in blonde hair. But did you know our Touch Of Silver products are also ideal for brunettes? Blonde hair can turn yellow with time for two reasons. The first is salon-applied toner rinsing out over time to reveal a yellow undertone. The second is the hair shaft absorbing minerals and chemicals from the environment, which can cause yellowness. Chlorine from swimming pools and even sunlight can be major culprits for introducing yellow tones to blonde hair. This is particularly true of bleached hair, which is more porous. The violet tones in purple shampoo counteract any brassy tones in the hair, giving a more silvery finish that appears brighter and more vibrant. I’m a true advocate for purple Shampoo. I have a go to brand that I use regularly, knowing it works well and does what it says on the tin-neutralises orange/yellow tones and refuses brassiness.

PRO:VOKE Touch Of Silver Brightening Purple Shampoo 150 ml

I also left the shampoo on longer than the recommended 5 minutes to see if it made a difference to the end result. What Sunil says: "I was recommended this product by a beauty editor with many years of industry experience, so naturally I had to give it a go. IMHO it is THE very best purple shampoo on the market if you want that real shot of iciness. To get my hair blonde, it needs some serious bleaching, and suffice to say, it needs all the help and conditioning it can get. This instantly banishes any trace of brassiness. As long as I dye my hair blonde, there will be a bottle of this in my bathroom." If you’re a keen swimmer, use a hair protector to keep chlorine from stripping your hair colour and turning it yellow or even green, and rinse hair immediately after swimming. It all depends on the instructions on the specific bottle, but not overdoing it is key. "If you leave a purple shampoo on for too long, your hair will have a blue-purple tinge to it," Irwin cautions. It's arguably blonde hair's biggest nemesis: brassiness. Why does it happen? "Lighter strands often struggle to look shiny and healthy," says Steve Shiel, scientific director at L’Oréal. "This is because free radicals in the colouring process break down protein so blonde hair becomes porous."

The best purple shampoos for blonde hair

Session stylist Ali Pirzadeh concurs and recommends using your regularconditioner afterwards."I wouldn't bother with a purple conditioner as well, as you want to make sure your hair is still being nourished." Again not much difference and very subtle. I will keep using the product to see if regular use has more of an effect but not too keen as it has a strong scent, like most purple shampoos.

The best purple shampoos for a clean blonde colour in 2023 The best purple shampoos for a clean blonde colour in 2023

Those who bleach their hair and live in hard water areas (which creates more mineral build-up on strands), should only use it once a week. Meaning, one bottle will last you until your next colour appointment, if not longer. But Zoe Irwin, creative director at John Frieda Salons, advises clients to be careful as purple-based products can be drying. The secret’s out! Our purple shampoos aren’t just for blondes. Get the lowdown on using our Touch Of Silver products to make your brunette look amazing too. Redken’s Color Extend treatment shampoo is enriched with a deep violet pigment that’s extremely effective at cooling warm undertones and counteracting yellow tones. As well as working wonders to clean up dull blonde shades, the hydrating shampoo uses a Triple Acid Protein complex to strengthen the hair cuticle and nourish each strand. These fortifying proteins hydrate and protect each strand to prevent the damage that’s a common side effect of bleaching and toning hair. This is a strong colour-correcting shampoo, so we recommend wearing gloves while massaging it into hair to prevent staining on the hands. You’ll only need to leave it in the hair for a few minutes. For an extra blonde-boosting benefit, follow with the conditioner and conditioning treatment mask in the same range.What Katie says: "This is the product I never knew I needed. The Olaplex system is the ultimate product range for protecting and caring for bleached hair. So the idea of a toning shampoo with the Olaplex technology inside is mind-blowingly exciting. It has become a must-have for me, as I use it alongside the rest of the range. I particularly like to use it straight after I've had my colour done when my hair is at its most vulnerable. If you're looking for a product that you can 100% rely on, this is that product." After the first use of Pro:voke purple shampoo, I was disappointed with how my hair looked and felt.