Red Bull Energy Drink 250 ml x 24

Product Information

In 2006, Tencel transferred all its shares in the joint venture and decided not to renew the trademark licence. Red Bull China tried to force the renewal of the licence, but failed. Then, realising that it would be impossible to force Tencel to renew the trademark licence, Red Bull China shifted its strategy. Relying on the terms of the 1995 joint venture agreement, it claimed that the trademark had been transferred to the joint venture. Red Bull is an energy drink offered by Red Bull GmbH, an Austrian private company founded in 1984. It's the brainchild of Austrian entrepreneur Dietrich Mateschitz (it's okay, we also couldn't pronounce) and Thai businessman Chaleo Yoovidhya. Also, just so you know, the founders are among the top two richest persons of their respective countries.

By the way, if you're aware, you would have known that Red Bull has been famous (or infamous, depends) for its widely popular advertisement -- "Red Bull gives you wings." And that's our matter of discussion today. The advertisement - a metaphor or a deception? Although we did not attend the court proceedings, we feel Mr Benjamin would have said something like this -- " Your honour, I have been drinking Red Bull for over 10 years. It tastes a slight little bitter, but that's okay. I don't have any complaints regarding its taste. But my problem is with the wings' thing. Your honour, after I drink Red Bull, I don't feel like flying. Don't mistake me to be foolish; I am not taking it literally. I just mean that it doesn't make me feel so athletic and energetic. Oh, and if you think that's my problem, then NO. There is a problem with the advertisement itself. Like they advertise that a can of Red Bull contains the same amount of Caffeine as a cup of coffee. But facts state that a 250ml can of Red Bull contains about 80mg of Caffeine which is much less than a smaller 207ml of coffee that contains as much as 150mg of Caffeine. And hence, I think the ad is deceptive and misleading. Thus, the premium paid over a cup of coffee also doesn't make any sense. I ought to be compensated for my expectations and consumption." Guangzhou Pharmaceutical Holding (GPH) v Dongguan Jia Duo Bao Drink & Food Co, Ltd (" Wang Lao Ji"). The cookie is set by the GDPR Cookie Consent plugin and is used to store the summary of the consent given for cookie usage. It does not store any personal data.Other energy drink companies have also been the target of lawsuits: In 2012, a class action lawsuit was filed against Monster Beverage Corporation for engaging in deceptive advertising and marketing to children. (That case is still in progress, but many of its claims were dismissed in 2016.) Moreover, every single video posted on a specific platform is very well adapted to that specific network's audience and style. Through its combined marketing campaigns - some more unconventional than others - Red Bull has succeeded in becoming the top-of-mind brand for its core audience - young adults who are looking for an energy boost.

The agreement provided, in general terms, that "Tencel shall provide . . . the trademark" and "[t]he trademark is part of the assets of the company". However, the Chinese trademark was never assigned by Tencel to Red Bull China, which operated under a trademark licence.Given that trademark ownership remains with the licensor at the end of a licence agreement, it is highly recommended to stipulate in the agreement whether the licensor and/or the licensee shall bear the cost of advertisements and promotion and which party will benefit from such promotion. This will prevent the licensee from requesting compensation and claiming that the trademark has gained value as a result of its own effort. As for some strategy insights that got Red Bull's nowadays, the main takeaways would be the followings: The SPC held, without further explanation, that it would be "unfair and maybe detrimental to the public interest" if the red can design was awarded to either side. Therefore, the SPC declared that both parties were entitled to use the red can design and dismissed both claims. As a brand that targets highly energetic persons, adventure lovers, and adrenaline seekers through its TikTok channel - instead of having a hard product and sales approach - Red Bull tries to rather emphasize its connection with such personalities. @redbull try and find a big wave more insane than Nazaré in Portugal, we *dare* you 🌊 #redbull #givesyouwiiings #wave #nazare #surfing #bigwave #portugal #surftok #facts ♬ original sound - Red Bull Apart from being about soft drinks, the Wang Lao Ji and Red Bull cases share an important commonality: the plaintiff, the ex-licensee, claimed that even if the licence was terminated, the success of the brand was due to its efforts and should, therefore, be rewarded.