Fernet Branca, 70cl, ABV 39%

Product Information

Those sorts of factors become important to consider when a big part of your job involves consuming an endless stream of rich and delicious food. Originally, Fernet Branca was promoted as an aid to digestion, to be consumed after a meal to help with over-eating.

I love how it’s not heavy on your palate, either – you almost feel like it cleans your mouth and makes your stomach ready for another meal. East London restaurant The Clove Club, has also recently introduced a Fernet Branca and crème de menthe bonbon to round off their set menus.It is made from a secret recipe of over 27 different herbs and spices, including saffron, myrrh, aloe, rhubarb, chamomile, and gentian root. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. With such a complex flavour profile, it is no surprise that Fernet Branca is creeping from the bar into the kitchen. Fernet owes its unconventional taste to a top secret recipe that involves about 40 different herbs including saffron, rhubarb, cardamom, myrrh, chamomile, aloe and gentian root. But its invention has long been attributed to Dr Fernet Svedse - a fictional Swedish medic - to try and legitimise the marketing campaign which persuaded people of Fernet's curative properties.

In terms of the UK market, I can confirm that the brand has been in strong double-digit growth for the last three years," says Dan Bolton, managing director of Hi-Spirits. NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.Staff at award-winning London bar Nightjar have also noticed a taste trend: "The British palate is not as familiar with bitter beverages as other countries," says head bartender Luca Cinalli. JOHN co-founder Fergus Henderson is another man that swears by Fernet’s health benefits and uses it as an ingredient in his signature ‘Dr Henderson’ cocktail – a drink comprised of Fernet, Crème de Menthe, and ice that Ferguson claims to be the ultimate hangover cure and “the perfect tipple to follow a night of overindulgence”. He’s still baffled by the fact that Argentinians pair the beverage with food at dinners and social events. And since the drink is traditionally mixed with Coca-Cola in an ice-filled glass, it also contributes to making Argentina one of the planet’s highest Coke consumers.

It had been two years since I’d seen anyone drink Fernet in Italy,” says Italian nightclub promoter Giovanni Digliardi, who did a double take the first time he stepped into an Argentine bar and was immediately offered a “Fernecola” – Fernet mixed with Coke. Trying it out was like a kiss, a bitter kiss that burns your tongue and makes your eyes close in disgust.While it's predominantly popular with those in the hospitality industry here in the UK, Fernet’s appeal goes far and wide. The British bar scene has seen big changes in the past few years though, with bitter drinks intriguing more and more bar-goers, paving the way for a revival of the Italian aperitif. Fernet Branca was famously enjoyed by Ernest Hemingway and was Winston Churchill's favourite drink, and he is quoted as saying: "In victory, deserve it. You’ll find that cocktail, commonly known as ‘fernet con coca’ or ‘fernando’, consumed all across the South American country.

He claims that the central Argentine city of Cordoba alone consumes more Fernet than all of Italy, largely because of its strong Italian heritage. And they prepare themselves for a 'Fernightmare' the next morning, where a hangover can only be cured by - you've guessed it - Fernet Branca.A native of Morocco, journalist Kamilia Lahrichi has written for The Huffington Post, VICE News, Global Post, South China Morning Post and China Dialogue, among others. At night, especially during weekends, youngsters and older people alike roam the streets with their containers of mixed drinks. It’s definitely an acquired taste but Fernet is one of the few bitters on the market with almost zero sugar content. It’s become so synonymous with kitchens that its reputation as a chef’s treat has entered the wider realm of popular culture. After tasting food all day, a nice glass of fernet helps clean the palate and has a refreshing taste,” she continues, “I’d describe it as minty, refreshing, and quite strong.