Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

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Developing an ad campaign is a creative process built around a brand, but it is a process at risk of becoming subjugated to pursuing sales, meaning the creativity is easily lost. Your career in advertising can be even more rewarding if you know the tricks the authors have outlined in this book.

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

Hey Whipple" is a brilliant resource for anyone with an interest in breaking into the advertising industry. Because when you’re working on a project for a client, you might be working on something as dull as life insurance or as bright as party planning. When the task feels overwhelming, just reach in and grab the first piece that interests you the most. When we brainstorm ideas for our ad, we should keep an open mind and look for inspirations from the subconscious mind, pictures, metaphors, and so on. Some of the reasons is that it speaks to you in the same way a good advertisement does--you'll have to read this book to figure out what I mean!Besides being simple, a video commercial must catch the viewer's attention within two seconds of starting.

Hey whipple squeeze this! : a classic guide to creating great ads Hey whipple squeeze this! : a classic guide to creating great ads

The book, What I Talk About When I Talk About Running: A Memoir, is an intimate collection of his thoughts about running, documenting why he chose to run and how running inspired his literary production and reflections on life. They tapped into the topic dominating Super Bowl XLVII – when the lights went out – and tied their product to the conversation. The visuals might be stunning, sure, and they might be accompanied by catchy music, but have you ever found yourself staring at the screen and wondering, “What were they trying to sell anyway? The reason for this is not necessarily because your idea is generally bad, or that it fails to meet advertising standards, but because some clients are not professionals in advertising, they tend not to identify an extraordinary idea or a need to produce it when they first see it.Video and radio alike, an ad must be intriguing from the very beginning; it must instantly catch people's attention. We also talked about the need to find inspiration from the subconscious mind, pictures, metaphors, and so on.