Cadbury Flake 99 Multipack Box, 144 Individual Chocolate Bars for Ice Cream, Baking and Catering, 1.4 Kg (Packaging May Vary)

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Extremely disappointed, now been individually wrapped, to make up or disguise the product, due to it been shrunk in size they werent full size to begin with. While Cadbury admits the invention of the 99 ice cream "has been lost in the mists of time", it does have evidence that County Durham-based Italians could be the creators of the 99.

Recent weeks have seen a surge in demand for a classic, soft-serve ice cream cone topped with the crumbly sweet treat, leaving ice cream vans short of supply. It's true, though, that Flake 99s did once come in boxes costing 6s 6d, so if you read the box upside down . As for the flakes themselves - they are made by Cadbury who has been owned by US company Mondelez since 2010.The origin of the name "99" remains opaque, "lost in the mists of time" in Cadbury's inventive phrasing. I'm following a popular weight loss programme and I love these size bars because they are the perfect size for getting chocolate fix, yes I could easily eat 1kg of chocolate to get a fix but when I'm being good these are spot on!

Using sex to sell chocolate is hardly new, but the Flake commercials have long been among the bluest in a competitively raunchy market. Cadbury have similarly suggested that the name could originate from another class of 99 men pre-dating the First World War. The chocolate flake may have reminded the ice cream sellers of the long dark feather cocked at an angle in the conscripts' Alpini Regiment hats. Emily Stedman is the former Features Editor for GoodTo covering all things TV, entertainment, royal, lifestyle, health and wellbeing.One should be wary of using the cliche "iconic" when describing familiar cultural ephemera, and this paper's style guide has stern admonitions against doing so. With summer nearing and lockdown restrictions lifting, ice cream trucks will be ready to serve ice cold treats to those enjoying the sunny outdoors.