Rizla Flavour Infusions Cards Menthol Chill Full Box of 25…

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This coupled with continued developments of smoking accessories and cigarette brands is likely to perpetuate the incorrect assumption that menthol cigarettes are a ‘healthier’ option than non-menthol cigarettes. Despite a global decline in smoking, the number of young people smoking menthol cigarettes has not decreased.

Menthol: Tobacco Companies are exploiting loopholes in the UK Menthol: Tobacco Companies are exploiting loopholes in the UK

Tobacco companies have long harnessed consumers’ misperceptions about menthol to appeal to new populations of young smokers – a key strategy to securing profits. When approached for comment the Department of Health responded that it is committed to the continuation of the menthol ban after the end of the Brexit transition period. Much of the Twitter activity took place around 23 August 2016, and promoted one of two media articles (see here and here) which suggested that the menthol ban in the UK might be reversed post-Brexit. EU legislation prohibits menthol as a characterising flavour but not as an ingredient in cigarettes, roll-your-own tobacco, papers or filters, and this ban does not extend to cigars, cigarillos or other accessories such as flavour infusion cards.

Brexit may be an opportunity to close loopholes that the industry has been exploiting to circumvent the EU’s characterising flavours ban in the UK, as well as other areas legislated for by TPD2 including illicit trade, tax and minimum pack size. The UK government’s most recent Tobacco Control Plan highlights Brexit as an opportunity to review EU tobacco control regulations and identify opportunities for deregulation as a means to improve public health, particularly around e-cigarettes.

Menthol Cards - Etsy UK Menthol Cards - Etsy UK

They do not necessarily represent the views of BMJ and should not be used to replace medical advice. Taken altogether, these activities to minimise the impact of the characterising flavours ban to smokers prove once again that maintaining the status quo and protecting profits remain the key motives of the tobacco industry. In a submission about TPD2 to the UK government in 2014, PMI said that the menthol ban ‘lacks evidence’ and would not improve public health, in contradiction to the available evidence and evaluations of other similar bans. While it is unlikely that the evidence-based characterising flavours ban will be reversed in the UK post-Brexit, minimising the evidence on the importance of this ban may contribute to misperceptions that it is over-zealous.Menthol cigarettes represent 10% of the global cigarette market, and represented 21% of the UK market prior to the ban. At Frizc, we combined our expertise with some lucky discoveries to uncover that scents can be trasnferred on any surface. This is important because media coverage of tobacco control policies influences smokers’ support for policies, attitudes towards smoking and behaviour. The World Health Organisation (WHO)’s Framework Convention on Tobacco Control, the world’s first global public health treaty, recommends banning menthol tobacco products.