Parachute 100% Pure Coconut Oil- 175ml

Product Information

Bajaj Auto has evolved tremendously over time from its traditional scooter Chetak to having the trendiest bike Pulsar. On the other hand, Lever which had become Unilever now was facing tough competition from several other FMCG brands in other product categories. These efforts have won the company several accolades in green manufacturing like the CII Water Conservation award, CII Energy Conservation award, Greentech Environment Excellence award, National Energy Conservation Award, and CII Excellence in Energy Management award. With its newest avatar in the true blue bottle, the oil is now available in more than 7 lac retail outlets catering to people’s needs across the nation.

FMCG is one of those sectors that flourish even in a recession and therefore commands very high quality and quantity premiums.Marico was giving tough competition to them and was getting more and more market share and Nihar was not even near to them.

Made from the finest coconuts in automated machines, Parachute Coconut Oil currently leads the branded coconut oil market of the country. After a lot of consideration, they took a bold decision and decided to convert the market from tin to plastics as plastics are cheaper than tins and are more convenient to pour, and more attractive to keep on the shelf. When Marico reformulated its product, its market share in the Middle East grew from 2% in 2002 to more than 20% by 2008. Marico has 8 factories in India located at Puducherry, Perundurai, Kanjikode, Jalgaon, Paldhi, Dehradun, Baddi and Paonta Sahib. Having worked with both big brands and start-ups, from Retail to FMCG to Ed-tech, in different countries with people from different nationalities, I believe in, never stop hustling and giving back to society as much as you can.Parachute edible oil contains 100% coconut oil, whereas Advansed hair oil contains coconut oil along with fragrance and Vitamin E. During the period of 2002 to 2006, Nihar’s market share which doubled also started coming down from where it started and putting a major focus on Nihar was not a bid they wanted to take forward anymore. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. to 94 – Marico goes from being an exporter to international marketer – sets up its first overseas office in Dubai.

The hair oiling market still grows and we have done a lot of work on the benefits of hair oiling, and our findings are going to be leveraged in future.

After rebranding, Marico began an advertising campaign focusing on the importance of sacred coconut in Hindu tradition and linked all this value to Parachute coconut oil in the effort of becoming emotionally connected to people; they also worked on widening the distribution channel. In the international market, Marico is represented by brands like Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat.

Not only this Marico rejuvenated its sales team and gave them a slogan “Parachute Ki Kasam” setting their spirits high in the determination to compete with Nihar. This coconut oil has been manufactured using hand-picked coconuts and it has undergone a 5-stage purification process for enhanced purity. For example, when I started working, I’m talking about early ‘80s, coconut oil was sold 100% in tins.Parachute "Advanced" hair oils contain around 50% (v/v) to 80% (v/v) mineral oil, along with coconut oil. I'm sure Keki Dadiseth, who pioneered acquisitions, must have never forgotten this battle in which he had to lose. So, what’s the story of this 100% coconut hair oil and how did it become India’s must-have commodity? Everyday hair care with Parachute Advansed offers deeper nourishment and provides damage protection. And I'm sure if you remember the champi, you must remember the oil she used to do it with, mostly it was that tall blue bottle named Parachute and this way Parachute also becomes a part of our childhood memories.