Staropramen Premium Czech Lager Beer 24 x 330 ml (cans)

Product Information

Our fondue recipe has a splash of Staropramen in the melted cheese which helps bring a subtle sweetness to the dish. The Czech brewer introduced its Staropramen 12 lager, in cans and bottles, in its home country in March, and the beer already has taken a 4 share of the fastest-growing beer segment in the Czech Republic. The beer's distinct taste comes from the combination of these high-quality ingredients and the brewery's traditional brewing methods. For more information about cookies, how the site uses them and your privacy, see our cookie information page.

Staropramen Premium Czech Lager 24 x 330 ml (cans)

Whether you're a beer enthusiast or just looking to try something new, a Czech beer is always a good choice. Where creativity and a desire for independence ended an age of conformity and ushered in a bold new era of self expression and freedom.

While Staropramen is undoubtedly one of the most famous Czech beers, there are many other excellent options to choose from. One can learn a lot of interesting information – either about the start-up foundation of the brewery, legendary brew-masters, the patriotic Czech statue installed in the brewery, the biggest pub in the brewery yard, or about Staropramen’s unique yeast strain being cultivated since 1900, and how the brewers’ risked their lives by hiding the precious copper kettles from the Nazis. Older brands have considerable wisdom to impart to younger generations, especially those that have successfully adapted with the times.

Staropramen | Morrisons

But as consumers have sought out more premium products to go with more festive occasions, 10°’s hold on the market has slipped to where it now yields about 40% of sales in the off-trade and about 20% in the on-trade, Zappe says. Our client Staropramen – one of the largest Czech beer brands – has recently adjusted its brand positioning. While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use. I'm not a critic so no posh descriptions but if you want a lager with some actual flavour you'll like this. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.Subscribe today to keep up to date with the latest news for metal packaging professionals: https://metalpackager. Expertly brewed since 1869, Staropramen has over 150 of experience in brewing making us true experts.

Staropramen targeting premiumisation - The Metal Packager Staropramen targeting premiumisation - The Metal Packager

Our cans are ideal for taking to a friend’s get-together or are the perfect accompaniment to a cosy film night with delicious food! The brewery was founded in 1869 in the Smichov district of Prague, and its name means "old spring" in Czech. Putting their brewing expertise and quality Czech ingredients to the task, they set out to do the impossible, to create a pilsner that is refreshingly light tasting and full flavoured at the same time. You can view information on cookie use at any time via the privacy policy link at the bottom of any page on the site. Rather, they are segmented by their original gravity, or the amount of sugar present before fermentation, measured in degrees Plato, and their colour.

Our goal was to create a set of limited-edition cans and supportive videos that deliver the selected key stories. Displaying true craftsmanship, passion and using only the finest ingredients the beer they created is known all over the world today as Staropramen. This year, Cocoon has created a set of limited-edition cans, off-pack materials and videos that bring Staropramen’s historical stories to life around the world. Molson Coors had decided to strengthen these valuable assets while promoting the new “Life your way” positioning and has started a 360 campaign to bring historical Staropramen stories to life. So Staropramen tweaked Ležák’s recipe, raising the ABV and upping its bitterness one IBU, to 28, adding to the perceived quality of the beer, an ever-present challenge in a country where, Zappe says, discerning beer drinkers are very particular about their suds.