The three jumpers, created using upcycled textiles, are inspired by pop culture Christmas icons and are available exclusively under the Lidl x By Rotation collection. Winter’s must-have accessory is available in a variety of sizes and guaranteed to get the whole family in the festive spirit. But shoppers must act fast - the sought-after novelty jumper is set to fly off shelves! It said customers were “clearly feeling generous” over the period as families were able to get together this year, with more than eight million Christmas cards and a million rolls of wrapping paper sold.

November 2022, London: Lidl GB has today unveiled its hotly anticipated Christmas advert - featuring Lidl Bear, this year’s most unlikely Christmas celebrity. But this adorable yet expressionless bear is like no other Christmas character – and it absolutely won’t be on sale in Lidl. Lydia Bolton, the slow fashion designer who created the three Lidl jumpers, said: “Designing and producing these jumpers inspired by Christmas icons from secondhand textiles has been super fun and creative, but knowing they are going to be rented and reworn also supports my mission of valuing and reusing textiles.” This Christmas, Lidl has rolled out the red carpet to celebrate two returning festive favourites – its iconic Lidl Branded Christmas Jumper and sell-out Deluxe Pigs in Blanket Pizza – by parodying two of the most popular Christmas movie moments. Claire Farrant, Marketing Director at Lidl GB, said:“What stands Lidl Bear apart from other Christmas characters is its hilarious, deadpan expression. By displaying no emotion it manages to create humour and deliver our message about what’s actually important this Christmas. Instead of selling the character in Lidl stores, Lidl Bear has instead been the inspiration for Lidl's Christmas charitable drive; Lidl Bear's Toy BankThe festive favourite was 2021’s fastest-selling item from the retailer’s famous middle aisles, with one jumper selling every two seconds on the day of its in-store release Premiering on 4th November on ITV, the ad charts Lidl Bear through the highs and lows of celebrity after it becomes an unlikely icon From this Thursday (3 November), shoppers at over 940 of Lidl’s UK stores can drop off new and unopened toy donations such as games, books, puzzles, as well as arts and crafts which will be gifted to children from their local area via local charities and community groups.

The 16-second teaser clip, which can be seen across all of Lidl’s social channels, features a family shopping in the seasonal Christmas aisle, with a little girl’s bear getting a lot of attention. Peter de Roos, Chief Commercial Officer at Lidl GB, says of the campaign:“Instead of selling Lidl Bear, we’re asking everyone who can to spare a bear, and other toys, to give to those in need this Christmas. From Kevin to Percy and everything inbetween, all toys will be welcomed with open arms – because there’s room for everyone at the table this Christmas.”Eagle-eyed Brits may have already spotted Lidl Bear popping up across the country as the advert has been teased ahead of its 'paw-fficial' premiere The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers. They fell out of popularity in the 1990s – largely regarded as “gag gits”. In Bridget Jones’s Diary, they epitomised embarrassment. To facilitate the rental of Lidl’s limited-edition jumpers made from upcycled textiles, the supermarket has partnered with By Rotation, a peer-to-peer rental app akin to Airbnb but for designer fashion, which is championed by figures such as Dame Helen Mirren, Chrissy Rutherford and Abisola Omole.

Lidl has launched a Christmas jumper rental service for shoppers, with profits being donated to the NSPCC. Eagle eyed viewers would have been able to spot the jumper with its new design featuring the brand’s iconic dark blue and bold, yellow stripes made up of small prints of the iconic Lidl logo. The Lidl-branded jumper was its fastest-selling middle aisle product of 2021, flying off shelves at a rate of one every two seconds on its first day in stores, according to the discounter. You also won’t be seeing Lidl Bear for sale in any of our stores – because, in the face of unrealistic Christmas expectations and pressure, we know what really matters is being with the people we care about.” Lidl is already getting in the Christmas spirit as it prepares to launch a toy donation drive in partnership with giving platform, Neighbourly to support charities and community groups over the Christmas period.

The release of the Christmas jumper follows after it was unveiled in the budget supermarket's futuristic Christmas advert last month, which highlighted how the supermarket is always "Lidl on price" but "good on quality."